{"id":12893,"date":"2026-05-01T22:12:46","date_gmt":"2026-05-02T02:12:46","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/the-most-exciting-mobile-trend-is-full-qwerty-keyboards\/"},"modified":"2026-05-01T22:12:46","modified_gmt":"2026-05-02T02:12:46","slug":"the-most-exciting-mobile-trend-is-full-qwerty-keyboards","status":"publish","type":"post","link":"http:\/\/parmaks.com\/Resources\/the-most-exciting-mobile-trend-is-full-qwerty-keyboards\/","title":{"rendered":"\u201cThe most exciting mobile trend is full Qwerty keyboards\u201d"},"content":{"rendered":"<p> <a href=\"https:\/\/hop.clickbank.net\/?affiliate=infohatch&amp;vendor=J1R2C\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10614 aligncenter\" src=\"http:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png\" alt=\"Profit Gen\" width=\"400\" height=\"217\" srcset=\"http:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png 400w, http:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px-300x163.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\">The creators of the Blackberry were sure that customers loved the keyboard. That\u2019s what they heard all day from their users, and it must have been right since they had a huge share of the mobile phone market.<\/p>\n<p class=\"wp-block-paragraph\">When the iPhone came out, it wasn\u2019t seen as a threat because it had no keyboard. Blackberry was in the keyboard business, the iPhone sold something else.<\/p>\n<p class=\"wp-block-paragraph\">We make this mistake more often than we imagine, and it\u2019s worth looking at.<\/p>\n<p class=\"wp-block-paragraph\">RIM, the makers of the Blackberry, didn\u2019t actually sell keyboards. They sold the <em>network<\/em>. It\u2019s easy to see this if you realize that a single Blackberry (with no one to connect to) was worthless, but an iPhone with millions of users and no keyboard is priceless.<\/p>\n<p class=\"wp-block-paragraph\">Within three years, RIM went from dominating the market and reaping huge profits to essentially zero market share.<\/p>\n<p class=\"wp-block-paragraph\">Instead of defending the keyboard, they could have defended the network.<\/p>\n<p class=\"wp-block-paragraph\">They thought they made little boxes with batteries, but they actually made a network and gave their IT customers a story.<\/p>\n<p class=\"wp-block-paragraph\">The heart of their customer base was business people, using business funds to pay for a business device. They wanted connection, success, and security. Freedom from fear dances with affiliation and status all day.<\/p>\n<p class=\"wp-block-paragraph\">RIM could have offered IT departments exactly what they wanted\u2013the chance to tell their bosses that they had control. Deniability. Security. The ability to monitor traffic and retain (or delete) information.<\/p>\n<ul class=\"wp-block-list\">\n<li>Encrypted transit <\/li>\n<li>Server-side authentication and revocation <\/li>\n<li>Audit logs of who accessed what when <\/li>\n<li>Compliance documentation for regulators<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">By defending the network, they would have made it difficult for any of these users to eagerly switch to a different network, one that their peers weren\u2019t on.<\/p>\n<p class=\"wp-block-paragraph\">Instead of selling devices, RIM could have sold seats. At $45 a month (bring your own device), it would have been a bargain.<\/p>\n<p class=\"wp-block-paragraph\">The hardware process was a sunk cost, a warehouse full of liability that felt like an asset.<\/p>\n<p class=\"wp-block-paragraph\">We get hooked on our past wins (and our fears of past losses) instead of understanding the value we\u2019re able to provide.<\/p>\n<p class=\"wp-block-paragraph\">A Blackberry iPhone app would compete with their own devices in a way where RIM couldn\u2019t lose. Feed the network first. Give people what they actually wanted (connection and status) not what said they wanted (a faster way to type).<\/p>\n<p class=\"byline\">\n\t\t\t\t<span class=\"date\">May 1, 2026<\/span>\n\t\t\t<\/p>\n<\/p><\/div>\n<p><script>\n\t\t\/\/ Delaying FB pixel script to load after 4 seconds to not affect on initial page load.\n\t\tsetTimeout( function () {\n\t\t\t!function ( f, b, e, v, n, t, s ) {\n\t\t\t\tif ( f.fbq ) {\n\t\t\t\t\treturn;\n\t\t\t\t}\n\t\t\t\tn = f.fbq = function () {\n\t\t\t\t\tn.callMethod ? n.callMethod.apply( n, arguments ) : n.queue.push( arguments )\n\t\t\t\t};\n\t\t\t\tif ( !f._fbq ) {\n\t\t\t\t\tf._fbq = n;\n\t\t\t\t}\n\t\t\t\tn.push = n;\n\t\t\t\tn.loaded = !0;\n\t\t\t\tn.version = '2.0';\n\t\t\t\tn.queue = [];\n\t\t\t\tt = b.createElement( e );\n\t\t\t\tt.async = !0;\n\t\t\t\tt.src = v;\n\t\t\t\ts = b.getElementsByTagName( e )[0];\n\t\t\t\ts.parentNode.insertBefore( t, s )\n\t\t\t}( window, document, 'script',\n\t\t\t\t'https:\/\/connect.facebook.net\/en_US\/fbevents.js' );\n\t\t\tfbq( 'init', '221651354884486' );\n\t\t\tfbq( 'track', 'PageView' );\n\t\t}, 4000 );\n\t<\/script><br \/>\n<br \/><a href=\"https:\/\/hop.clickbank.net\/?affiliate=infohatch&amp;vendor=J1R2C\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10614 aligncenter\" src=\"http:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png\" alt=\"Profit Gen\" width=\"400\" height=\"217\" srcset=\"http:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png 400w, http:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px-300x163.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The creators of the Blackberry were sure that customers loved the keyboard. That\u2019s what they heard all day from their users, and it must have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6720,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-12893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-purpose"],"_links":{"self":[{"href":"http:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/posts\/12893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/comments?post=12893"}],"version-history":[{"count":0,"href":"http:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/posts\/12893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/media\/6720"}],"wp:attachment":[{"href":"http:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/media?parent=12893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/categories?post=12893"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/tags?post=12893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}