{"id":13311,"date":"2026-07-06T23:21:33","date_gmt":"2026-07-07T03:21:33","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/facts-and-feelings-seths-blog\/"},"modified":"2026-07-06T23:21:33","modified_gmt":"2026-07-07T03:21:33","slug":"facts-and-feelings-seths-blog","status":"publish","type":"post","link":"http:\/\/parmaks.com\/Resources\/facts-and-feelings-seths-blog\/","title":{"rendered":"Facts and feelings | Seth’s Blog"},"content":{"rendered":"

\"Profit<\/a>
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The world is like this<\/em> and therefore I feel like that<\/em>.<\/p>\n

That seems right. It\u2019s raining, so I\u2019m sad. The person cut me off in traffic and so I\u2019m angry. Ford makes better cars, so I like them more than Chevys.<\/p>\n

Occasionally, this cause and effect is what happens. But more often, it goes in the other direction.<\/p>\n

We find ourselves with feelings, and then we find (or invent) \u2018facts\u2019 to justify them.<\/p>\n

This happens in elective politics all the time. It\u2019s not the policies that drive voters, it\u2019s emotions. The policies come later. It also presents in personal interactions, families, workplaces and branding.<\/p>\n

When in doubt, don\u2019t argue about the facts. Look for the feelings. Everyone has their own feelings, whether you agree with them or not. When we validate feelings, we create connection that gives us a chance to examine the facts together.<\/p>\n

\n\t\t\t\tJuly 6, 2026<\/span>\n\t\t\t<\/p>\n<\/p><\/div>\n