{"id":13744,"date":"2026-09-20T00:40:53","date_gmt":"2026-09-20T04:40:53","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/disconcerting-genre-shift-seths-blog\/"},"modified":"2026-09-20T00:40:53","modified_gmt":"2026-09-20T04:40:53","slug":"disconcerting-genre-shift-seths-blog","status":"publish","type":"post","link":"http:\/\/parmaks.com\/Resources\/disconcerting-genre-shift-seths-blog\/","title":{"rendered":"Disconcerting genre shift | Seth&#8217;s Blog"},"content":{"rendered":"<p> <a href=\"https:\/\/hop.clickbank.net\/?affiliate=infohatch&amp;vendor=J1R2C\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10614 aligncenter\" src=\"http:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png\" alt=\"Profit Gen\" width=\"400\" height=\"217\" srcset=\"http:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png 400w, http:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px-300x163.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\">If you sit down to watch a documentary and realize, about ten minutes in, that it\u2019s actually a feature film, everything about it feels off until you shift into a different mode.<\/p>\n<p class=\"wp-block-paragraph\">Walk into a new doctor\u2019s office, and it might take a few minutes to realize they\u2019re not the kind of doctor you\u2019re used to. Perhaps they focus on selling procedures or pills or treatments\u2013the sort of remedies you might have been comfortable buying in a different setting, but right here, right now, it doesn\u2019t feel right.<\/p>\n<p class=\"wp-block-paragraph\">A hotel without a lobby might have rooms that are sufficiently quiet, clean and convenient, but because they skipped a signalling device, it takes a second to switch gears\u2026 In fact, we might never get settled in this new place.<\/p>\n<p class=\"wp-block-paragraph\">When we create a product or service, we have the chance to invest in our genre signals. The interactions, sounds and tropes that let our customers know what to expect. Many of them are dated or seem to have low utility, but we ignore their value at our own risk. Confusing your customers can be expensive.<\/p>\n<p class=\"wp-block-paragraph\">Genre can be a generous signalling device. When you invest in telling us what to expect, you get a chance to keep a promise.<\/p>\n<p class=\"byline\">\n\t\t\t\t<span class=\"date\">September 19, 2026<\/span>\n\t\t\t<\/p>\n<\/p><\/div>\n<p><script>\n\t\t\/\/ Delaying FB pixel script to load after 4 seconds to not affect on initial page load.\n\t\tsetTimeout( function () {\n\t\t\t!function ( f, b, e, v, n, t, s ) {\n\t\t\t\tif ( f.fbq ) {\n\t\t\t\t\treturn;\n\t\t\t\t}\n\t\t\t\tn = f.fbq = function () {\n\t\t\t\t\tn.callMethod ? n.callMethod.apply( n, arguments ) : n.queue.push( arguments )\n\t\t\t\t};\n\t\t\t\tif ( !f._fbq ) {\n\t\t\t\t\tf._fbq = n;\n\t\t\t\t}\n\t\t\t\tn.push = n;\n\t\t\t\tn.loaded = !0;\n\t\t\t\tn.version = '2.0';\n\t\t\t\tn.queue = [];\n\t\t\t\tt = b.createElement( e );\n\t\t\t\tt.async = !0;\n\t\t\t\tt.src = v;\n\t\t\t\ts = b.getElementsByTagName( e )[0];\n\t\t\t\ts.parentNode.insertBefore( t, s )\n\t\t\t}( window, document, 'script',\n\t\t\t\t'https:\/\/connect.facebook.net\/en_US\/fbevents.js' );\n\t\t\tfbq( 'init', '221651354884486' );\n\t\t\tfbq( 'track', 'PageView' );\n\t\t}, 4000 );\n\t<\/script><br \/>\n<br \/><a href=\"https:\/\/hop.clickbank.net\/?affiliate=infohatch&amp;vendor=J1R2C\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10614 aligncenter\" src=\"http:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png\" alt=\"Profit Gen\" width=\"400\" height=\"217\" srcset=\"http:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png 400w, http:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px-300x163.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you sit down to watch a documentary and realize, about ten minutes in, that it\u2019s actually a feature film, everything about it feels off [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6485,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-13744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-purpose"],"_links":{"self":[{"href":"http:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/posts\/13744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/comments?post=13744"}],"version-history":[{"count":0,"href":"http:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/posts\/13744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/media\/6485"}],"wp:attachment":[{"href":"http:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/media?parent=13744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/categories?post=13744"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/tags?post=13744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}