{"id":5381,"date":"2023-12-14T22:03:36","date_gmt":"2023-12-15T02:03:36","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/10x-your-brands-reach-with-a-game-changing-social-media-strategy\/"},"modified":"2023-12-14T22:03:36","modified_gmt":"2023-12-15T02:03:36","slug":"10x-your-brands-reach-with-a-game-changing-social-media-strategy","status":"publish","type":"post","link":"http:\/\/parmaks.com\/Resources\/10x-your-brands-reach-with-a-game-changing-social-media-strategy\/","title":{"rendered":"10x Your Brand\u2019s Reach With a Game-Changing Social Media Strategy"},"content":{"rendered":"

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There are a great many of us on TikTok, Instagram, Facebook, and what have you. However, there are only a handful who truly get the importance of a knockout social media strategy.<\/p>\n

Great brands like Nike, Red Bull, and Airbnb don\u2019t get where they are digitally without one. Even Mindvalley chalks up its social media success because of it.<\/p>\n

No one knows this better than the chief growth officer at Mindvalley, Marisha Lakhiani<\/strong>. And as she explains, \u201cCompanies with a documented social media strategy are three times more likely to succeed<\/em>.\u201d<\/p>\n

Yours can be, too.<\/p>\n

Marisha Lakhiani: Shaping the Future of Mindvalley\u2019s Digital Marketing<\/h2>\n

As her title suggests, Marisha is exceptional at marketing growth. However, as the story goes, she didn\u2019t start off that way\u2014in fact, she was, in her words, \u201cthe worst employee at Mindvalley.\u201d<\/p>\n

\u201cI was struggling<\/em>,\u201d she recalls of her start. \u201cI couldn\u2019t figure it out<\/em>.\u201d<\/p>\n

Determined not to be pigeonholed, she made it her mission to learn everything there is to know, even how to get into social media marketing.\u00a0<\/p>\n

\u201cI started reading every f**** marketing book<\/em>,\u201d Marisha says. It\u2019s the foundational books that helped her with the key aspects of marketing\u2014the science, the psychology, and the creatives.<\/p>\n

Now, as the chief growth officer of Mindvalley, the social media marketing approach to audience engagement has transformed. By focusing on creating a stronger, more connected community, she has steered the brand towards interactive strategies and content that resonates deeply with the Mindvalley audience.\u00a0<\/p>\n

These elements are not just part of her marketing strategy; they\u2019re woven into the fabric of her personal branding<\/a>. And with her expertise, it\u2019s no wonder she\u2019s been invited as a speaker at top marketing conferences worldwide, including Ad World, Global Marketing Day, and Mindvalley\u2019s Social Media Summit 2023.<\/p>\n

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A social media strategy is a comprehensive plan for how your brand will use social media to achieve your marketing goals. What does this look like? According to Marisha, it\u2019s all about crafting a narrative, engaging with the audience, and leveraging platforms to build brand presence and drive growth.<\/p>\n

The thing is, though, that people oftentimes get caught up in the quantity, not the quality. Marisha explains that it\u2019s about having a healthy balance between the two.<\/p>\n

\u201cDo you want to put out [content] every single day at the risk of putting out mediocre content?<\/em>\u201d she asks. \u201cOr put out good content and really put effort into the content you put out?<\/em>\u201d<\/p>\n

With around 4.95 billion people using social media<\/a> daily, the opportunity for your brand to reach your audience is immense. And, as Marisha points out, having a social media content strategy is what will help you go viral<\/a> or get lost in the deep depths of digital nonsense.\u00a0<\/p>\n

Chances are, you\u2019ve come across a viral video on social media. Like, for instance, the one where Mindvalley\u2019s CEO, Vishen, is sneaking around a grocery store<\/a>. There\u2019s something about that kind of social media marketing plan\u2014education plus entertainment, as per Marisha\u2014that resonates with people the world over.\u00a0<\/p>\n

Here are a few more examples of big brands and their strategies to inspire you:<\/p>\n

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  1. Nike uses storytelling through content. <\/strong>Their posts are about more than just selling shoes. They tell stories about athletes and sports, making their audience feel inspired and connected.<\/li>\n<\/ol>\n
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    1. Coca-Cola uses interactive campaigns. <\/strong>The company\u2019s \u201cShare a Coke\u201d campaign made people excited to find bottles with their names. This is a great social media strategy example to show how a simple idea can encourage personal connections and shared moments.<\/li>\n<\/ol>\n
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      1. Airbnb uses user-generated content. <\/strong>They show real stories from travelers. This makes their brand feel more trustworthy and creates a space for people to share travel tips.<\/li>\n<\/ol>\n
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        1. Glossier leverages influencers. <\/strong>They team up with people who connect with their audience to widen their reach and make their brand feel more real.<\/li>\n<\/ol>\n
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          1. Mindvalley creates a sense of belonging.<\/strong> With events like Mindvalley University and Mindvalley Live, the company focuses on community. They create content that starts conversations and makes people feel part of their brand\u2019s journey.<\/li>\n<\/ol>\n

            The bottom line is, find a way to make your brand\u2019s digital presence meaningful and interactive. Your social media marketing goals should resonate with your audience as well as reflect your values and the impact you want to make in this world.<\/p>\n

            If there\u2019s a social media strategy template to follow, Mindvalley is one. With millions of followers across platforms, the company has cultivated a diverse and active online community. Under Marisha\u2019s leadership, these numbers continue to grow, reflecting the brand\u2019s increasing influence and success in the digital world.<\/p>\n

            Here are five things you should consider for your own brand\u2019s social media strategy.<\/p>\n

            1. Identify your brand values<\/h3>\n

            Values are the heart and soul of your brand\u2019s identity. It guides how you communicate, interact, and even the type of content you create. Without them, as Marisha points out, you\u2019ll only be focused on converting someone or gaining followers rather than truly connecting with your audience.<\/p>\n

            It\u2019s so important that, in fact, more and more people are interested in brands\u2019 values. A 2022 Harris Poll research<\/a> found that 82% of shoppers prefer brands whose values align with their own, and they\u2019re willing to switch loyalty if there\u2019s a mismatch. Furthermore, three-quarters of consumers have stopped supporting a brand due to a conflict in values.<\/p>\n

            So, how can identifying these values help with your social media strategy? Start by asking key questions:<\/p>\n