{"id":9184,"date":"2024-10-26T19:10:25","date_gmt":"2024-10-26T23:10:25","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/boring-to-who-seths-blog\/"},"modified":"2024-10-26T19:10:25","modified_gmt":"2024-10-26T23:10:25","slug":"boring-to-who-seths-blog","status":"publish","type":"post","link":"http:\/\/parmaks.com\/Resources\/boring-to-who-seths-blog\/","title":{"rendered":"Boring to who? | Seth’s Blog"},"content":{"rendered":"

\"Profit<\/a>
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Sometimes, marketers, musicians or speakers dig themselves into a solipsistic rabbit hole.<\/p>\n

They\u2019ve heard their stuff before. They think everyone else has too.<\/p>\n

So they bury the lede, look for new laughs and most of all, try to avoid boring themselves.<\/p>\n

Which often leads to confusion or controversy or, most of all, a muddy message.<\/p>\n

You\u2019re not speaking up to entertain yourself. You\u2019re here to teach the next group of people who need to hear from you.<\/p>\n

Empathy in communication requires you to repeat the stuff that works as you continue to explore the next layer of what might work even better.<\/p>\n

In the words of my late friend Jay Levinson, \u201cDon\u2019t change your story when you\u2019re bored, or when your partner is bored, or when your team is bored. Change your story when your accountant is bored.\u201d<\/p>\n

\n\t\t\t\tOctober 26, 2024<\/span>\n\t\t\t<\/p>\n<\/p><\/div>\n