{"id":10343,"date":"2025-03-27T15:24:40","date_gmt":"2025-03-27T19:24:40","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/the-name-doesnt-matter-that-much\/"},"modified":"2025-03-27T15:24:40","modified_gmt":"2025-03-27T19:24:40","slug":"the-name-doesnt-matter-that-much","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/the-name-doesnt-matter-that-much\/","title":{"rendered":"The name doesn\u2019t matter (that much)"},"content":{"rendered":"

\"Profit<\/a>
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Busy people in important organizations waste a lot of time naming things.<\/p>\n

It could be that once a name is good enough, you\u2019re done. That\u2019s certainly true for the logo.<\/p>\n

Nike is hard to pronounce. Starbucks is named after an obscure character in a mostly unreadable book. Apple is named after a fruit, Google is spelled wrong. <\/p>\n

These are good names, not perfect ones.<\/p>\n

It\u2019s worth noting that when asked to name a great logo or a great brand name, almost everyone picks a brand they like and trust. The name is simply a symptom of that, not a cause.<\/p>\n

I know why you\u2019re so focused on the name. It\u2019s your brand\u2019s personality. It\u2019s under your control. It is something everyone on the committee is an expert on, because no one is.<\/p>\n

Once it does the job, you\u2019re done.<\/p>\n

Pick a good one and get back to work.<\/p>\n

[My take is that ChatGPT is a terrible name. It has too many syllables, it has needless requirements for capitalization, and most of all, it\u2019s not an empty vessel ready to contain our story about the brand. Claude is better. Not perfect, but good.]<\/p>\n

\n\t\t\t\tMarch 27, 2025<\/span>\n\t\t\t<\/p>\n<\/p><\/div>\n