{"id":10958,"date":"2025-06-21T16:56:27","date_gmt":"2025-06-21T20:56:27","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/but-what-do-they-say-at-the-meeting\/"},"modified":"2025-06-21T16:56:27","modified_gmt":"2025-06-21T20:56:27","slug":"but-what-do-they-say-at-the-meeting","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/but-what-do-they-say-at-the-meeting\/","title":{"rendered":"But what do they say at the meeting?"},"content":{"rendered":"

\"Profit<\/a>
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This is the way to understand business-to-business selling.<\/p>\n

After you\u2019ve left with the purchase order, what does the buyer tell the boss? What does the boss tell the investors or the press?<\/p>\n

This helps decode why giant companies like Google or Facebook buy<\/a> a company or don\u2019t. It explains why McKinsey can charge 20 times as much for consulting as a former McKinsey consultant can. It explains why TV ads continue to be purchased, and why it\u2019s so difficult for a new entity with a better product to get traction.<\/p>\n

\u201cWhat will I tell my boss?\u201d is the key question.<\/p>\n

If you don\u2019t have a good answer, the person you\u2019re calling on will default to, \u201cit\u2019s just like we used to have, but cheaper.\u201d<\/p>\n

\n\t\t\t\tJune 21, 2025<\/span>\n\t\t\t<\/p>\n<\/p><\/div>\n