{"id":12288,"date":"2026-01-22T20:32:53","date_gmt":"2026-01-23T00:32:53","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/the-big-splash\/"},"modified":"2026-01-22T20:32:53","modified_gmt":"2026-01-23T00:32:53","slug":"the-big-splash","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/the-big-splash\/","title":{"rendered":"The big splash"},"content":{"rendered":"<p> <a href=\"https:\/\/hop.clickbank.net\/?affiliate=infohatch&amp;vendor=J1R2C\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10614 aligncenter\" src=\"http:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png\" alt=\"Profit Gen\" width=\"400\" height=\"217\" srcset=\"https:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png 400w, https:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px-300x163.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><br \/>\n<\/p>\n<p>42 years ago, Apple&#8217;s 1984 ad ran on the Super Bowl. Once. It&#8217;s generally considered the most effective ad of its kind, creating a legend and also a trap.<\/p>\n<p>Was this ad the reason the Mac is still around?<\/p>\n<p>Or was it Regis McKenna&#8217;s work in getting Steve on the cover of more than 20 magazines the month it launched?<\/p>\n<p>After all, they say that getting the word out is the key to marketing.<\/p>\n<p>That&#8217;s not what did it.<\/p>\n<p>It was Guy Kawasaki&#8217;s tireless year of evangelizing the platform to software developers, creating an ecosystem that made the Mac useful from the start.<\/p>\n<p>And it was Susan Kare&#8217;s and Bill Atkinson&#8217;s unreasonable standards that made the experience of using the Mac unlike its alternatives&#8211;an advantage that has lasted half a century.<\/p>\n<p>Hype is a trap. Better is better.<\/p>\n<p><a href=\"https:\/\/hop.clickbank.net\/?affiliate=infohatch&amp;vendor=J1R2C\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10614 aligncenter\" src=\"http:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png\" alt=\"Profit Gen\" width=\"400\" height=\"217\" srcset=\"https:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png 400w, https:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px-300x163.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>42 years ago, Apple&#8217;s 1984 ad ran on the Super Bowl. Once. It&#8217;s generally considered the most effective ad of its kind, creating a legend [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6864,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-12288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-purpose"],"_links":{"self":[{"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/posts\/12288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/comments?post=12288"}],"version-history":[{"count":0,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/posts\/12288\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/media\/6864"}],"wp:attachment":[{"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/media?parent=12288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/categories?post=12288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/tags?post=12288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}