{"id":12871,"date":"2026-04-28T22:08:02","date_gmt":"2026-04-29T02:08:02","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/puddles-seths-blog\/"},"modified":"2026-04-28T22:08:02","modified_gmt":"2026-04-29T02:08:02","slug":"puddles-seths-blog","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/puddles-seths-blog\/","title":{"rendered":"Puddles | Seth’s Blog"},"content":{"rendered":"

\"Profit<\/a>
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When there is motion, it creates an impact of the environment. <\/p>\n

First, the path is barely noticeable. But then, others see the hint of a path and walk on it, making it more clear. Finally, the path becomes the route.<\/p>\n

Sometimes there\u2019s a small rut. But a rut shifts gravity and wheels or feet land in the rut, making it deeper. This is how moguls appear on ski hills as well.<\/p>\n

When it rains, the paths and ruts fill with water, and we call them puddles.<\/p>\n

Of course, puddles are a metaphor.<\/p>\n

Puddles only exist when there\u2019s been some sort of motion that caused a depression that could collect the water. If you want to see how the audience is responding, how the culture is shifting, how your customers are acting\u2013look for the puddles.<\/p>\n

Fill in the rut and a new one will appear somewhere else. There are almost always puddles.<\/p>\n

\n\t\t\t\tApril 28, 2026<\/span>\n\t\t\t<\/p>\n<\/p><\/div>\n