{"id":13860,"date":"2026-10-08T00:59:55","date_gmt":"2026-10-08T04:59:55","guid":{"rendered":"http:\/\/parmaks.com\/Resources\/how-do-you-like-them-apples\/"},"modified":"2026-10-08T00:59:55","modified_gmt":"2026-10-08T04:59:55","slug":"how-do-you-like-them-apples","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/how-do-you-like-them-apples\/","title":{"rendered":"How do you like them apples?"},"content":{"rendered":"

\"Profit<\/a>
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In October, the apples in New England are some of the best in the world.<\/p>\n

\"\"<\/figure>\n

Alas, the apples in this bowl are nine months old and from 3000 miles away. I found them sitting in a forlorn corner of a hotel gym in Cape Cod.<\/p>\n

Why source lousy apples? Because they\u2019re not being hired to be good apples. Instead, they\u2019re chosen to be convenient, reliable and a bit of decoration. Reliably there day after day, but not to create delight, build a reputation or support the local economy.<\/p>\n

When we name it, we can figure out if it\u2019s what we actually want. Most of the status quo persists, unnamed, because it\u2019s easier than untangling what we\u2019re actually trying to accomplish.<\/p>\n

The Knot <\/a><\/em>helps us see the baggage we\u2019re unconsciously carrying around. If you\u2019re feeling stuck, that\u2019s the first step on the road to making something better.<\/p>\n

\n\t\t\t\tOctober 7, 2026<\/span>\n\t\t\t<\/p>\n<\/p><\/div>\n