{"id":13908,"date":"2026-10-15T01:18:03","date_gmt":"2026-10-15T05:18:03","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/how-to-become-a-recognized-authority-in-your-industry\/"},"modified":"2026-10-15T01:18:03","modified_gmt":"2026-10-15T05:18:03","slug":"how-to-become-a-recognized-authority-in-your-industry","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/how-to-become-a-recognized-authority-in-your-industry\/","title":{"rendered":"How to Become a Recognized Authority in Your Industry"},"content":{"rendered":"

\"Profit<\/a>
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I want to tell you about a little experiment I did with a healer I met at Mindvalley University in Estonia.<\/p>\n

Every year, we bring thousands of people together for a two-week festival called Mindvalley U. And one of the beautiful things about it is that we operate on the Burning Man principle of a gifting economy<\/strong>.<\/p>\n

Once you\u2019re part of the community, you give your gifts freely.\u00a0<\/p>\n

And this particular woman was an absolute giver.<\/p>\n

She was an energy healer who spent two weeks offering healing sessions to people all across the city.<\/p>\n

By the end of the festival, she\u2019d given an astonishing 700 healing sessions. In just two weeks<\/strong>.<\/p>\n

People were raving about her. They were describing incredible experiences, emotional releases, and transformations.<\/p>\n

So naturally, being me, I had to ruin the beautiful spiritual moment by asking about business. \ud83d\ude02<\/p>\n

I asked her, \u201cWhat happens when you go home? How\u2019s your business doing? What do you charge?\u201d<\/em><\/p>\n

She told me she charged around $300 an hour.<\/p>\n

Not bad, right?<\/p>\n

Except she\u2019d been stuck at roughly that rate for TEN YEARS.<\/p>\n

Her business was growing slowly, despite how extraordinary people said her work was.<\/p>\n

So I asked her a simple question.<\/p>\n

\u201cCan I see your Instagram?\u201d<\/em><\/p>\n

And within minutes, I saw the problem.<\/p>\n

She had expertise. But she had almost no authority.<\/strong><\/p>\n

Her Instagram was filled with lovely posts about energy, spirituality, and healing. But there was very little that would make a stranger think, \u201cWow. This is someone I absolutely need to work with.\u201d<\/p>\n

So I decided to run an experiment with her.<\/p>\n

I gave her three simple assignments.<\/p>\n

First, I interviewed her. <\/strong>And I told her to take a clip of our interview and put it on Instagram. Suddenly, people could see her being interviewed by the founder of Mindvalley.<\/p>\n

Second, I told her to start speaking at events. <\/strong>For free. For the next three months. But with one condition: get great photographs. Photos of her on stage, speaking to audiences, standing next to event founders and other recognized speakers.<\/p>\n

Third, I told her to start offering free Zoom healing sessions. <\/strong>And in return, ask people who had meaningful experiences if they\u2019d be willing to share a video testimonial.<\/p>\n

Three relatively simple changes.<\/p>\n

She didn\u2019t need another healing certification. She didn\u2019t need to spend another decade mastering her craft.<\/p>\n

She needed to show the world what she was already capable of.<\/p>\n

Now, here\u2019s where the story gets interesting.<\/p>\n

One year later, her rate had gone from $300 to $800 an hour.<\/strong><\/p>\n

And demand for her work had grown so dramatically that she had a waitlist of 2,000 people.<\/strong><\/p>\n

Think about that for a moment.<\/p>\n

Same woman. Same healing abilities. Same extraordinary gifts.<\/p>\n

But a completely different business.<\/p>\n

What changed?<\/p>\n

She learned how to build authority.<\/p>\n

Now, you might be thinking, \u201cVishen, isn\u2019t that just clever marketing? Is it even fair that standing next to the right person can make someone seem more valuable?\u201d<\/p>\n

And that\u2019s a fair question.<\/p>\n

But here\u2019s how I look at it.<\/p>\n

This woman was already doing remarkable work. She was genuinely helping people. She was giving generously of herself.<\/p>\n

And now, because she learned how to communicate her authority, she\u2019s reaching far more people.<\/p>\n

That\u2019s why I believe building authority isn\u2019t just about making more money. It\u2019s about making sure your gifts actually reach the people who need them.<\/strong><\/p>\n

And this brings me to something I\u2019ve been studying for years.<\/p>\n

There\u2019s a massive difference between being an expert and being a recognized authority.<\/p>\n

In fact, I\u2019ve identified five distinct stages on the journey from expertise to authority<\/strong>.<\/p>\n

Most talented people get stuck somewhere in the middle. They become good at their craft. They build a decent business. But they never make that leap to becoming the person everyone knows, trusts, and recommends.<\/p>\n

I\u2019ve just released a 24-minute YouTube video breaking down these five stages, why so many talented people get stuck, and how to move to the next level.<\/p>\n

It\u2019s also part of a new direction for my YouTube channel, where I\u2019ll be going deeper into mental fitness, personal transformation, and helping exceptional people become recognized for their work.<\/p>\n

\"\"