{"id":3161,"date":"2023-07-03T01:27:11","date_gmt":"2023-07-03T05:27:11","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/how-to-transform-bland-copy-into-a-gold-mine-of-conversions\/"},"modified":"2023-07-03T01:27:11","modified_gmt":"2023-07-03T05:27:11","slug":"how-to-transform-bland-copy-into-a-gold-mine-of-conversions","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/how-to-transform-bland-copy-into-a-gold-mine-of-conversions\/","title":{"rendered":"How to Transform Bland Copy Into a Gold Mine of Conversions"},"content":{"rendered":"

\"Profit<\/a>
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I\u2019ve written a lot of sales pages over the years, and there are a lot of things that seem like good ideas to write \u2014 that aren\u2019t. To put it plainly, it\u2019s easy to make well-meaning mistakes that cost you sales when you\u2019re writing your copy<\/a>.\u00a0<\/span><\/p>\n

Here are the major lessons I\u2019ve learned after writing hundreds of sales pages that you can implement to make your copy better.<\/span><\/p>\n

Billboard mentality and lack of specificity<\/b><\/h2>\n

Lack of specificity waters down your message and its effectiveness.\u00a0<\/span><\/p>\n

Everyone tries to write one sales page to every prospect they want to talk to, but you should write multiple sales pages to talk to multiple prospects.\u00a0<\/span><\/p>\n

If you want to multiply your sales conversions, drilling down into specificity is the secret sauce.\u00a0<\/span><\/p>\n

For example, how often have you seen (or used), phrases like, <\/span>If you\u2019re a coach, consultant, entrepreneur, or thought leader\u2026<\/span><\/i>?\u00a0<\/span><\/p>\n

Well, that\u2019s how you know you\u2019ve already lost them before they got into your copy.\u00a0<\/span><\/p>\n

Plastering identities like this across a sales page is like taking out a billboard that tries to get everyone\u2019s attention instead of the right person\u2019s attention.<\/a>\u00a0<\/span><\/p>\n

Next, you have to identify their situation. That way you can talk to them directly in their unique experience.\u00a0<\/span><\/p>\n

So instead of writing; For Coaches, Consultants and Course Creators\u2026 your headline should read: For coaches who make less than 6 figures a year.\u00a0<\/span><\/p>\n

Specific and gives you the wiggle room to talk directly about their experience.\u00a0<\/span><\/p>\n

Repeat as necessary.\u00a0<\/span><\/p>\n

Failure to launch<\/b><\/h2>\n

Interviewing prospects is the thing that will make or break your copy. Whenever an offer isn\u2019t converting, it usually comes down to two things: they either don\u2019t want what you\u2019re selling or you\u2019re using the wrong words in your copy. Both of those situations are fixed by interviewing prospects.\u00a0<\/span><\/p>\n

It\u2019s very simple. The fastest way to get money in your hands is to get on the phone, find out what they want, and then give them what they want.\u00a0<\/span><\/p>\n

What is that one thing all of the prospects want? What is the one problem they all have in common? Is it something that they want, or is it something that\u2019s nice to have?\u00a0<\/span><\/p>\n

If it\u2019s something they want that solves their primary problem, and you\u2019re using words they understand to tell them about it, then you\u2019ve got winning copy.\u00a0<\/span><\/p>\n

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\u201cDecide the effect you want to produce in your reader.\u201d \u2014 Robert Collier<\/p>\n<\/blockquote>\n

The 3 Ds make the difference<\/b><\/h2>\n

There are three parts to any sale. First, there is desire. The prospect has to already desire your solution or you have to create that desire within them. The second D is delivery. Delivery is all about how you\u2019re going to deliver what they want.\u00a0<\/span><\/p>\n

For example, if your prospect wants to lose weight but they suffer from knee pain, your delivery method needs to avoid causing them more knee pain or injury. This could look like:\u00a0<\/span><\/p>\n