{"id":3210,"date":"2023-07-06T19:06:26","date_gmt":"2023-07-06T23:06:26","guid":{"rendered":"http:\/\/parmaks.com\/Resources\/how-to-10x-your-creativity-to-triple-your-productivity-and-income\/"},"modified":"2023-07-06T19:06:26","modified_gmt":"2023-07-06T23:06:26","slug":"how-to-10x-your-creativity-to-triple-your-productivity-and-income","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/how-to-10x-your-creativity-to-triple-your-productivity-and-income\/","title":{"rendered":"How to 10X Your Creativity to Triple Your Productivity and Income"},"content":{"rendered":"

\"Profit<\/a>
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When I was a little boy, just six years old in 1st grade, I somehow ended up with a book of Peanuts<\/em> comic strips.<\/p>\n

One day we had a reading period right before morning recess. I became so engrossed in the book that three minutes after the bell went \u2013 and all the other kids went outside \u2013 I was still sitting there reading about Snoopy, Charlie Brown, and the gang.<\/p>\n

\u201cCraig, don\u2019t you want to go for recess?\u201d asked Mrs. Blair, my Mary Poppins-esque teacher.<\/p>\n

I shook my head \u2013 not to say no, but to come out of the trance that Charles Schultz and his storytelling had put me in.\u00a0<\/p>\n

This was the start of a lifetime love affair with books.\u00a0<\/p>\n

Today you\u2019ll still find me oblivious to my surroundings on the beaches of Cancun, Mexico, because I\u2019m glued to the pages of my latest book. There have been many nights where I stayed up well past my bedtime eating snacks and reading two hundred pages of a book I\u2019ve been sucked into. One of those over the past few years was Shoe Dog<\/em> by Phil Knight \u2013 my favorite book of 2019.<\/p>\n

Of course, I\u2019m not just a consumer of content. I\u2019m a creator.<\/p>\n

\u201cHow do you do it?\u201d my friends began asking me in 2006 when I was writing daily emails for fitness business along with a new workout program every month and posting multiple videos per week to this new fad website called \u201cYouTube.\u201d\u00a0<\/p>\n

You\u2019re a creativity machine, they said.\u00a0<\/p>\n

I was. And I am.\u00a0<\/p>\n

And today I\u2019ll reveal everything you need to become the next Craig Ballantyne, Charles Schultz, Stephen King or Maya Angelou.\u00a0<\/p>\n

Creativity is a learnable skill and comes with its own instruction manual.\u00a0<\/p>\n

Just follow these steps\u2026<\/p>\n

#1: Become a \u201cContent Expert\u201d\u00a0<\/strong><\/h2>\n

I recently went to one of Grant Cardone\u2019s sales boot camps. And while I was there, he did something impressive\u2026<\/p>\n

At age 62 he took the stage at 9:30am with no slides and spoke straight through to 1:30pm without a single break \u2013 or event a sip of water\u2026\u00a0<\/p>\n

He dropped lesson after lesson about sales and marketing and looked like he could have kept on going for another four hours (which he did after a lunch break for the audience that was far more fatigued than him).\u00a0\u00a0<\/p>\n

How did Cardone keep the audience captivated so long?<\/p>\n

The answer is simple.\u00a0<\/p>\n

Cardone is a \u201ccontent expert.\u201d <\/p>\n

He\u2019s done over 20,000 presentations in his career. He has hundreds (if not thousands) of stories from which he can draw on to deliver his lessons. He doesn\u2019t need slides to share his secrets because he\u2019s one of the top experts in his field.\u00a0<\/p>\n

And this brings us to the first key to creativity:\u00a0<\/p>\n

To be more prolific, develop your expertise.\u00a0<\/strong><\/p>\n

If you look at the most creative individuals in any field, you\u2019ll notice that they all have a high degree of expertise in their industry.\u00a0<\/p>\n

They know the topic as well as \u2013 or better than \u2013 every other expert, and have no problem creatively illustrating important points and lessons because they have a wealth of experience from which they can draw.\u00a0<\/p>\n

If you <\/em>want to become more creative, you must deepen your expertise.\u00a0<\/p>\n

Read the essential books in your field. Interview other experts. Attend masterminds and listen to stories of other people\u2019s <\/em>expertise. <\/p>\n

Set your ego aside and learn.<\/p>\n

Accept that becoming more creative is part of the process of mastery.\u00a0<\/p>\n

It won\u2019t happen overnight. But little by little, as you expand your knowledge and experience and become a master <\/em>in your field, you will become more creative.\u00a0<\/p>\n

#2: Build an Identity as an \u201cExpert Generalist\u201d\u00a0<\/strong><\/h2>\n

My good friend and coaching client Jason Capital<\/a> is one of the most well-read young men I know.\u00a0<\/p>\n

On a weekly basis, you\u2019ll find him diving into books about quantum mechanics, history, politics, religion, and philosophy.\u00a0<\/p>\n

His reason for investing so <\/em>much of his time into seemingly \u201cpointless\u201d topics (he\u2019s an entrepreneur, not a professor after all) is simple.\u00a0<\/p>\n

He knows that the more diverse your \u201cintellectual well,\u201d the more creative you can be.\u00a0<\/p>\n

If you ever watch any of Jason\u2019s videos or speeches, it\u2019s easy to see how his \u201cexpert generalism\u201d has helped him build an 8-figure business at the age of 29.\u00a0<\/p>\n

He\u2019s able to quote American icons like Rockefeller, Ford, and Carnegie, as well as Alexander the Great, and deliver timeless principles of success through stories about these historical figures, all while connecting them with pop culture references so that his audience can connect the dots \u2013 and more importantly, take action on his advice.\u00a0<\/p>\n

To be more creative, you need to be like Jason.\u00a0<\/p>\n

Creativity doesn\u2019t happen by reading the same business books over and over and over again.\u00a0<\/p>\n

It happens by exposing yourself to new (and even uncomfortable) ideas and beliefs.\u00a0<\/p>\n

If you want new results, you must develop new behaviors.<\/p>\n

By becoming well-read in a wide variety of topics, you\u2019ll learn how to connect seemingly disparate ideas to make a point in a new and unique way. You\u2019ll learn to see trends and patterns that would have otherwise gone unnoticed. And you\u2019ll be able to create completely new ways of looking at old problems.\u00a0<\/p>\n

This week, I challenge you to step out of your intellectual comfort zone.\u00a0<\/p>\n

Spend a few hours reading books that have nothing <\/em>to do with your specific industry.\u00a0<\/p>\n

For example, I\u2019ve read several books outside my principal interest, such as:<\/p>\n