{"id":4406,"date":"2023-10-04T05:22:10","date_gmt":"2023-10-04T09:22:10","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/how-to-craft-a-killer-offer-that-makes-your-clients-beg-to-buy-from-you\/"},"modified":"2023-10-04T05:22:10","modified_gmt":"2023-10-04T09:22:10","slug":"how-to-craft-a-killer-offer-that-makes-your-clients-beg-to-buy-from-you","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/how-to-craft-a-killer-offer-that-makes-your-clients-beg-to-buy-from-you\/","title":{"rendered":"How to Craft a Killer Offer that Makes Your Clients BEG to Buy From You"},"content":{"rendered":"

\"Profit<\/a>
\n<\/p>\n

\n

On April 9th, 2009, my client Joel Marion was broke. <\/p>\n

From 7 am to 2:30 pm, he was your average high school teacher. From 7 pm to 2:30 am, he was an ambitious and soon-to-be-successful entrepreneur (even if he didn\u2019t know it then). <\/p>\n

But the money wasn\u2019t coming in. <\/p>\n

In the four months since he\u2019d started his online business, he hadn\u2019t made a single <\/em>dollar. <\/p>\n

And most people in his situation would have quit. Something I\u2019ve seen hundreds <\/em>of times with the \u201cwantrepreneurs\u201d who follow me on social media. <\/p>\n

But not Joel. <\/p>\n

Joel was committed to success and he would do whatever <\/em>it took to make it happen. <\/p>\n

Each night, when Joel came home from work, he invested his late-night hours into acquiring one skill that would change his life faster than he ever could have anticipated. <\/p>\n

As a direct result of this commitment, at the end of the day on April 12th, on the third day of his first product launch, Joel had over $300,000 in his account. <\/p>\n

How is that possible?<\/p>\n

Because Joel had developed the skill of selling. <\/p>\n

Now I know what you\u2019re thinking\u2026<\/p>\n

\u201cOh, he must be one of those Alec Baldwin types from Glengarry Glen Ross that are aggressive and pushy, or like Jordan Belfort, the Wolf of Wall Street?\u201d<\/em><\/p>\n

Not at all.<\/p>\n

In fact, Joel didn\u2019t sell one dollar\u2019s worth of his products over the phone, on someone\u2019s doorstep, or in a used car lot. <\/p>\n

He did it all over the Internet.\u00a0<\/p>\n

It was due to his copywriting, his \u201csalesmanship in print\u201d, as they say.<\/p>\n

And the most <\/em>important part of Joel\u2019s copywriting success was the quality of his offer<\/em>. <\/p>\n

And today, I\u2019ll show you the exact steps he used to build this 6-figure offer so you can replicate his success and scale your business faster <\/em>than you ever thought possible. <\/p>\n

1. Figure Out What Your Ideal Clients NEED\u00a0<\/strong><\/h2>\n

A few years ago, back when I was running my Turbulence Training fitness business, I had a major <\/em>*facepalm* moment.\u00a0<\/p>\n

Even though I was making great money, serving thousands of happy clients, and gaining international acclaim as the \u201cAnti Cardio\u201d guy\u2026I wanted to get to the next level.\u00a0<\/p>\n

I was suffering from what I call \u201cthe black heart of envy\u201d (aka comparison syndrome), and was blown away by all of the other fitness gurus making 5-10X more <\/em>money than me\u2026by selling over-priced cookbooks.\u00a0<\/p>\n

So, I had the \u201cbrilliant\u201d idea to ride the coattails of their success and create my very own Turbulence Training Cookbook.\u00a0<\/p>\n

But there was a problem\u2026\u00a0<\/p>\n

I didn\u2019t know the first thing about cooking. In fact, I\u2019d never so much as turned on the stove in my apartment (no, I\u2019m not kidding).\u00a0<\/p>\n

Even worse, I didn\u2019t take the time to validate my idea and see if my audience even wanted <\/em>a cookbook.\u00a0<\/p>\n

But it was working for everyone else and I was confident it would work for me too.\u00a0<\/p>\n

Six months and almost $200,000 later, I launched my cookbook. My sales page was dialed in, my emails were optimized to the nth degree, and my audience was more engaged than ever before.\u00a0<\/p>\n

And after months of hard work and hundreds of thousands of dollars\u2026I made less than a $1,000 return on my investment.\u00a0<\/p>\n

The launch was a complete failure.\u00a0<\/p>\n

Not because there was anything wrong with the product itself. Because I <\/em>hadn\u2019t taken the time to consider if the product was something my audience even wanted <\/em>(hint: they didn\u2019t).<\/p>\n

And this is the same mistake I see 90% of entrepreneurs making when they go to craft a killer offer.\u00a0<\/p>\n

Listen\u2026\u00a0<\/p>\n

Before you can create your next 6 or 7-figure offer, you must first develop an intimate understanding of the exact <\/em>pains, frustrations, needs, and desires your audience has.\u00a0\u00a0<\/p>\n

What are their biggest challenges and frustrations? What keeps them tossing and turning late at night? What is the #1 problem you could solve that would 10X the quality of their life?<\/p>\n

For my audience, their biggest pain point was trying to lose weight without <\/em>spending hours in the gym or counting their calories.\u00a0<\/p>\n

And my cookbook did nothing to help solve this pain.\u00a0<\/p>\n

Instead of rushing the process and trying to launch your \u201cnext big thing\u201d as quickly as possible\u2026slow down. Connect with your audience. Spend time with your prospects face-to-face.<\/p>\n

Figure out exactly <\/em>what they need to transform their lives and how you can help them get it.\u00a0<\/p>\n

When you have a solution to your audience\u2019s biggest problem, and you can articulate <\/em>that problem better than they can themselves\u2026they\u2019ll do everything in their power to get your solution.\u00a0<\/p>\n

2. Craft Your \u201cBig Idea\u201d\u00a0<\/strong><\/h2>\n

Once you have clarity on the biggest pains and frustrations plaguing your audience, the next step in creating your killer offer is to develop your \u201cBig Idea.\u201d\u00a0<\/p>\n

Your big idea is like your elevator pitch.\u00a0<\/p>\n

It\u2019s a short, simple, and memorable concept that resonates with your audience and explains the exact benefit provided by your offer.\u00a0<\/p>\n

In my business, the big idea for my program, 2X-10 Less is: \u201cDouble your income while working ten fewer hours each week.\u201d\u00a0<\/p>\n

My friend and client Jason Capital, has built an 8-figure business around the big idea, \u201cReplace your rat race income with laptop income.\u201d\u00a0<\/p>\n

Joel\u2019s $0 to $300,000 offer was \u201cCheat your way thin\u201d, a simple system that taught people how to lose weight without <\/em>giving up their favorite foods.<\/p>\n

When you look at the most successful businesses, books, and products, you will notice that all <\/em>of them have a clear and concise big idea that lets potential customers know exactly <\/em>what they can expect.\u00a0<\/p>\n

It\u2019s important to note that your big idea has nothing <\/em>to do with you or the features of your product\u2026it\u2019s all about the benefit <\/em>to the end-user.\u00a0<\/p>\n

I hate to be the bearer of bad news, but no one cares about you or your product. They only care about what you can do for them<\/em>.\u00a0<\/p>\n

And by setting aside the time to think deeply and figure out the exact solution and benefit you have to offer to your customers, you will immediately stand out from your competition and make selling <\/em>your offer 10X easier.\u00a0<\/p>\n

3. Be Contrarian to \u201cFilter\u201d Prospects and Close More Sales\u00a0<\/strong><\/h2>\n

To create a truly killer offer, you need to be contrarian and do things differently from other people.\u00a0<\/p>\n

The main reason Joel\u2019s launch was a multiple 6-figure success was that,<\/em> at the time, no one else <\/em>was teaching the lessons he shared. <\/p>\n

Health and fitness gurus encouraged \u201cclean eating\u201d and restrictive diets and believed that the only <\/em>way to lose weight was by giving up your favorite foods and surviving on a steady stream of broccoli and grilled chicken. <\/p>\n

So when Joel came along and showed people they could blast away the fat without <\/em>giving up the sweet treats or fried dinners, he made a small fortune. <\/p>\n

Another great example of the contrarian principle in action is Tim Ferriss\u2019s \u201c4-Hour Work Week.\u201d\u00a0<\/p>\n

Back in 2007 when Tim published the first edition of his book, everyone <\/em>believed that you had to work 40 hours a week to make a real living\u2026and 60-80 hours a week if you wanted to become a millionaire.\u00a0<\/p>\n

So when Tim came on the scene and showed people it was possible to make 5-10X more money than they\u2019re making right now while <\/em>working 90% less\u2026it took the world by storm.\u00a0<\/p>\n

His big idea that you could \u201cEscape the 9-5, Live Anywhere and Join the New Rich\u201d laid the foundation for one of the biggest empires in the personal development industry and (according to my sources) multiple 8-figures in annual profit.\u00a0<\/p>\n

The same is true of Mark Manson, who\u2019s sold nearly 10 million copies of his books in more than 50 different languages.\u00a0<\/p>\n

His advice to \u201cStop giving a crap\u201d, flew in the face of everything we\u2019ve ever been taught by the gurus and experts and provided a welcomed change of perspective to millions of people all over the world.\u00a0<\/p>\n

And if you want to create your own killer offer, you must do the same. <\/p>\n

Create something new and unique that stands out and goes against <\/em>the status quo. <\/p>\n

What are the common beliefs and conceptions people have about your industry that are not <\/em>true? How is your offer different from everything else on the market.\u00a0<\/p>\n

Unless you separate yourself from the masses and create something truly unique and contrarian, your offer will be lost in the noise.\u00a0<\/p>\n

4. Specificity is King<\/strong><\/h2>\n

Once you know the exact problems facing your ideal clients and have created your big contrarian idea, the next step in crafting your killer offer is to get crystal clear on the exact <\/em>benefits your offer will provide.\u00a0<\/p>\n

Beyond the basics of earning money, losing weight, or having more sex, what are the specific <\/em>solutions and benefits you can offer your prospects.\u00a0<\/p>\n

Most entrepreneurs fall into the trap marketing legend Seth Godin refers to as \u201cBeing a wandering generality.\u201d\u00a0<\/p>\n

They use lots of platitudes and generic copy\u2026but leave out the specific solutions their offer provides.\u00a0<\/p>\n

For example, when I market my 2X-10Less program I don\u2019t say: <\/p>\n