{"id":4433,"date":"2023-10-06T05:25:28","date_gmt":"2023-10-06T09:25:28","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/how-to-earn-an-extra-17497-month-working-only-4-days-a-week\/"},"modified":"2023-10-06T05:25:28","modified_gmt":"2023-10-06T09:25:28","slug":"how-to-earn-an-extra-17497-month-working-only-4-days-a-week","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/how-to-earn-an-extra-17497-month-working-only-4-days-a-week\/","title":{"rendered":"How to Earn an Extra $17,497\/month Working Only 4 Days a Week"},"content":{"rendered":"

\"Profit<\/a>
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\u201cI\u2019m feel like I\u2019m running around like a chicken with its head cut off. I just can\u2019t keep this pace up.\u201d<\/p>\n

My new client Wayne Sutherland heaved a heavy sigh from the other end of the phone. The burnout and anxiety in his voice was palpable. He knew it was only amount of time before the work load he was under crushed him like a ton of bricks. <\/p>\n

Like a rattle snake waiting to strike, it was only a matter of time before it happened.\u00a0<\/p>\n

Wayne had been in business with his girlfriend (and business partner) since they launched Elite Fitness Team Inc.<\/a> back in 2010. <\/p>\n

After achieving some success working at corporate gyms in Toronto, they decided to foray into the world of entrepreneurship by opening up their own \u201cgarage gym\u201d personal training studio.\u00a0<\/p>\n

After all, most fitness entrepreneurs have more time\u00a0and\u00a0<\/em>financial freedom than corporate warriors, right? \u2026 Right?\u00a0<\/p>\n

As most entrepreneurs discover early on, this wasn\u2019t quite the case. <\/p>\n

Although their business was BOOMING and they quickly became the premier physique transformation coaches in the Toronto area, Wayne and his girlfriend were both slowly sliding into the trap of entrepreneurial burnout like a hiker caught in quicksand.\u00a0<\/p>\n

He knew he needed help but he didn\u2019t know where to look. So he turned to another trainer in the area Vince Del Monte (also a client of mine) for help. <\/p>\n

Vince introduced Wayne and his girlfriend to me and we hit it off instantly.\u00a0<\/p>\n

Wayne hired me to help coach him in his business (something he\u2019d never done before) and we set to work creating a plan to help him own his days, control his schedule, and reduce his work load\u2026 While earning more. <\/p>\n

After some serious leg work, Wayne hit a breakthrough and realized that the way he was running his business was no longer aligned with his vision. <\/p>\n

The personal training studio was eating too much of his time and attention and distracting from the area of growth he really wanted to pursue\u2026 Online coaching. <\/p>\n

After mapping out his battle plan with me and executing on his new vision, Wayne decided to scrap his personal training studio and go all in on his online business. <\/p>\n

It was a scary transition\u2026 <\/p>\n

At the time, his online income didn\u2019t even come close to the money he was making with his studio, however, after a few tactical shifts in his approach he earned $17,500 in less than three months. <\/p>\n

And today, he generates that same amount\u00a0every month<\/em> from his online business without <\/em>having to leave the home, sacrifice family or personal time, or manage a team of employees. <\/p>\n

Here\u2019s how he did it, what he learned, and how you can replicate his success. <\/p>\n

1. Raise The Roof! (And Your Rates)<\/strong><\/h2>\n

\u201cYou charge HOW much?\u201d, I asked Wayne in disbelief. <\/p>\n

\u201c$950 for a 12-week program\u201d, he responded. <\/p>\n

\u201cWayne\u201d I fired back, \u201cWhat you\u2019re offering is far more valuable than that. You\u2019ve got to increase those rates. From now on, don\u2019t charge less than $2,000 for your program.\u201d <\/p>\n

\u201cAre you serious?\u201d, he asked me. <\/p>\n

\u201cWayne,\u201d I responded, \u201cEven if you lose half of your client base by increasing your rates, you\u2019ll still come out earning the same amount of money and working less.\u201d <\/p>\n

\u201cOk, I\u2019ll trust you\u201d, he said. <\/p>\n

And he hasn\u2019t looked back since. <\/p>\n

Most entrepreneurs that I coach are grossly undercharging for their services. They mistakenly believe that they are somehow doing themselves and their clients a favor by offering their services at a low ball price. \u00a0<\/p>\n

But nothing could be further from the truth. . <\/p>\n

Let me ask you something\u2026 <\/p>\n

Have you ever given or received free coaching? <\/p>\n

How did that go for you? <\/p>\n

If your experience was anything like mine, your client likely showed up late, sounded distracted throughout the entire call, and took little to no action after you hung up. <\/p>\n

The reason is simple. <\/p>\n

Humans don\u2019t value things that come easily. <\/p>\n

When something is too inexpensive or too easy to acquire, it\u2019s in our nature to view it as a disposable resource. <\/p>\n

We only value that which we invest in. The more we invest, the more we value it. <\/p>\n

This is why I no longer offer free coaching. <\/p>\n

If you truly want to serve your clients at the highest level, then you must <\/em>increase your rates. <\/p>\n

They will never value your time or services unless they are heavily invested in them. <\/p>\n

Just ask yourself, \u201cWhat is the value I\u2019m offering here?\u201d <\/p>\n

If you\u2019re a coach or consultant, how much do you think it\u2019s worth for one of your clients to:<\/p>\n