{"id":4459,"date":"2023-10-08T14:30:18","date_gmt":"2023-10-08T18:30:18","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/finding-outer-order-in-your-digital-life-tips-from-bublup-ceo-alain-cohen\/"},"modified":"2023-10-08T14:30:18","modified_gmt":"2023-10-08T18:30:18","slug":"finding-outer-order-in-your-digital-life-tips-from-bublup-ceo-alain-cohen","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/finding-outer-order-in-your-digital-life-tips-from-bublup-ceo-alain-cohen\/","title":{"rendered":"Finding Outer Order in Your Digital Life: Tips from Bublup CEO Alain Cohen"},"content":{"rendered":"

\"Profit<\/a>
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Alain Cohen is the CEO and co-founder of Bublup<\/span><\/a>, a digital organizational platform that provides a simple solution to digital clutter. Before Bublup, Alain\u2019s business ventures included co-founding Cobro Ventures and, later, OPNET Technologies, which he led through its IPO and eventual sale to Riverbed Technologies. As an electrical engineer, computer scientist, and software designer, he holds more than sixty issued or pending patents.\u00a0<\/span><\/p>\n

I couldn\u2019t wait to talk to Alain about virtual clutter, organizational habits, and living happier digital lives.\u00a0<\/span><\/p>\n

Q: You\u2019ve talked about how each of your entrepreneurial successes (OPNET, Cobro, and now Bublup) arose from finding solutions to problems that you experienced first-hand. What problem did you set out to solve with Bublup and how did the idea come about?<\/b><\/p>\n

Invention and creation continue to motivate me.<\/span><\/p>\n

After selling OPNET Technologies in 2014, I was already thinking of my next idea. With my background in electrical engineering and technology, I\u2019m constantly on my phone or computer. I started to realize that the tools that I\u2019m using aren\u2019t connected to each other and found myself using different web browsers, search engines and other digital tools, but it all felt disjointed.<\/span><\/p>\n

Our stuff is a collection of local and cloud-based documents, emails, to-dos, bookmarks to related sites and topics, and discussions with others on that topic. I wanted to see all that in one place\u2014not scattered, not fragmented, but easily accessible in a nice visual manner. Clutter aside, this was an important problem to solve\u2014i.e., to organize all my content in one place.\u00a0<\/span><\/p>\n

That sparked creating a platform to address a fundamental problem that not only I was having, but many others were looking to solve.<\/span>\u00a0<\/span><\/p>\n

Q: Most of us have experienced physical clutter \u2014 papers, <\/b>mementos<\/b>, clothes we no longer wear, etc. What is digital clutter<\/b>,<\/b> and why <\/b>is it <\/b>so challenging to tackle?<\/b><\/p>\n

Digital clutter is the accumulation of disorganized digital content\u2014whether that be files, folders, emails, documents, notes, links, or other digital information scattered on our devices, mobile and desktop. Like clutter in your home, digital clutter slows you down and can add to frustration and stress.\u00a0<\/span><\/p>\n

It\u2019s challenging to tackle because it never stops! In today\u2019s age, we generate and receive a massive amount of content daily. Managing and organizing the sheer volume of information can be overwhelming.\u00a0 Also, the interconnected nature of our digital content, involving multiple devices, platforms, and services, complicates matters further. And, of course, sorting through and organizing our digital stuff is a daunting challenge that takes time. Time we often don\u2019t have.\u00a0<\/span><\/p>\n

Q: What have you found to be some of the most common problem areas when it comes to difficult-to-organize digital clutter? What are 3-5 tips practical tips you can share that people can use starting today?\u00a0<\/b><\/p>\n

Addressing digital clutter requires a commitment to start fresh. While a set of new practices will enable you to get a handle on your stuff, it\u2019s important to remember that organization is an ongoing process, so I also suggest that you use tools that make this process easier.\u00a0 Here are a few problem areas that I\u2019ve encountered and a few practical tips :<\/span><\/p>\n