{"id":4508,"date":"2023-10-12T05:42:53","date_gmt":"2023-10-12T09:42:53","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/8-steps-to-making-sales-simple\/"},"modified":"2023-10-12T05:42:53","modified_gmt":"2023-10-12T09:42:53","slug":"8-steps-to-making-sales-simple","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/8-steps-to-making-sales-simple\/","title":{"rendered":"8 Steps to Making Sales Simple"},"content":{"rendered":"

\"Profit<\/a>
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One of the most important skills for wealth creation is the ability to sell and persuade.<\/strong> Whether you are a salesperson, a manager, or an entrepreneur, you need the ability to convince other people to take action.<\/p>\n

I learned my sales skills from Tom Hopkins, Dan Kennedy, and Mark Ford. Modern-day influences include Grant Cardone, Brendon Burchard, and my friend and sales coach, Bedros Keuilian.<\/p>\n

Most of these experts were once like me (and maybe you, too). They were not naturally gifted or comfortable with sales. Fortunately, it\u2019s a skill\u2014one you can improve no matter what your starting point is. Bedros and I both began as \u201corder takers.\u201d But that\u2019s not enough to build real wealth.<\/p>\n

\u201cDon\u2019t be an order taker. Learn to be a closer,\u201d Bedros says. \u201cMarketing can teach you a thousand ways to get leads, but if you don\u2019t know selling, you can\u2019t close. If you can\u2019t convert a prospect into a customer, if you don\u2019t have a selling script\/system that is proven and predictable, then you are going to struggle no matter how good your lead generation marketing is and how many people you get in front of you.\u201d<\/p>\n

Fortunately, the process of selling is simple. It\u2019s a learnable skill and the process follows a proven path from point A (the connection) to point B (the sale).<\/p>\n

Over time, I\u2019ve built a phone sales process for my workshops that goes something like this:<\/p>\n

Step #1<\/strong> \u2013 \u201cHi! [Insert small talk].\u201d<\/p>\n

This is where you connect with your client based on something they mentioned in an email or on social media.<\/p>\n

Step #2<\/strong> \u2013 \u201cTell me more about your business.\u201d<\/p>\n

Collect vital information.<\/p>\n

Step #3<\/strong> \u2013 \u201cCongratulations on launching a successful business! I\u2019m wondering, though: What elements of running your business are still giving you pain? In what way are you still overwhelmed?\u201d<\/p>\n

Discover pain points you can solve.<\/p>\n

Step #4<\/strong> \u2013 \u201cWhat would things look like in your business if you didn\u2019t have to deal with these weaknesses?\u201d<\/p>\n

Encourage the client to see the concrete benefits to a solution.<\/p>\n

Step #5<\/strong> \u2013 \u201cI think I have something that can help.\u201d<\/p>\n

A perfect-for-them solution is often too good to be true, but the manager\/rep will often be open to hearing what you have in store.<\/p>\n

Step #6<\/strong> \u2013 \u201cGreat, let me tell you about the XXXXX we offer \u2026\u201d<\/p>\n

Explain the benefits of your product or service and what you actually deliver. Create an enormous amount of value to justify the customer\u2019s investment.<\/p>\n

Still, the customer may balk \u2026<\/p>\n

Step #7<\/strong> \u2013 \u201cSure, I know there are objections. But tell me, what is this pain costing you in money, time, and energy?\u201d<\/p>\n

Deal with objections. Make it clear that your solution will make their life\u2014and business\u2014measurably better.<\/p>\n

Step #8<\/strong>\u00a0\u2013 \u201cI even have a special deal lined up for you!\u201d<\/p>\n

Offer an exclusive discount or deal that is hard to pass up. Close the deal in a way that leaves the relationship open for future business.<\/p>\n

Do you see how simple this script is? That\u2019s because 90% of sales is listening. I let my prospects talk themselves into a sale while making sure I don\u2019t talk myself out of one!<\/p>\n

One of my business partners, Daniel Woodrum, takes a similar approach. Daniel and I used to co-own two Fit Body Boot Camp locations in South Carolina (Mount Pleasant and Greenville). Daniel has done thousands of sales consultations and summarizes the best sales principles in 8 points:<\/p>\n