{"id":4618,"date":"2023-10-19T06:02:02","date_gmt":"2023-10-19T10:02:02","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/why-email-marketing-is-essential-to-scale-to-7-figures\/"},"modified":"2023-10-19T06:02:02","modified_gmt":"2023-10-19T10:02:02","slug":"why-email-marketing-is-essential-to-scale-to-7-figures","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/why-email-marketing-is-essential-to-scale-to-7-figures\/","title":{"rendered":"Why Email Marketing is Essential to Scale to 7-Figures"},"content":{"rendered":"

\"Profit<\/a>
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Email is dead. <\/p>\n

At least, that\u2019s what the marketing pundits and freshly minted \u201cgurus\u201d would have you believe. <\/p>\n

But when you take a closer look at the data (and at the businesses who do email correctly), you quickly realize nothing could be further from the truth. <\/p>\n

Email is still alive and well in 2019. In fact, it\u2019s one of the best<\/em> marketing channels available to the modern entrepreneur and is a crucial component required to scale to 7-figures+. <\/p>\n

In today\u2019s article, I\u2019m going to show not only why<\/em> email marketing<\/a> should become a cornerstone of your digital strategy, but, more importantly, how you can use it effectively to grow your business and increase your profits. <\/p>\n

Let\u2019s dive in. <\/p>\n

Why Email Marketing is STILL the Best Way to Make Sales and Grow Your Business <\/strong><\/h2>\n

Before I share some of the reasons that top experts (like Joel Marion, Andy Frisella, and Gary V.) believe email marketing is still one of the best ways to engage with your audience and generate sales, I want you to look at the below chart from OptinMonster, one of the leading SaaS brands in the world. <\/p>\n

\"\"<\/figure>\n

Although these numbers might surprise you, they shouldn\u2019t. <\/p>\n

Email is a superior marketing channel for several reasons. Namely: <\/p>\n

1 You Have 100% Control of Your List <\/strong><\/p>\n

To run a successful Facebook ad campaign, you must adhere to strict, and borderline draconian rules and regulations put forward by the company. <\/p>\n

You can\u2019t share \u201cbefore and after\u201d pictures of your most successful clients, must make every income claim very<\/em> carefully, eliminate all profanity from your copy (admittedly not a problem for us here at ETR), and follow very specific guidelines for what can and cannot be published. <\/p>\n

One misstep or wrong turn and your account gets shut down. And this is very<\/em> problematic if paid traffic forms the backbone of your marketing strategy. (I had a client who\u2019d spent more than $300,000 on Facebook ads have his account banned without any<\/em> explanation as to what he\u2019d done wrong). <\/p>\n

With your email list, you don\u2019t have to worry about any<\/em> of this. <\/p>\n

Unlike Facebook or Instagram which can shut down your account or decrease your reach for petty infringements, you OWN your list and are allowed to use it however you see fit. <\/p>\n

After some consideration for spam and deliverability, you can email what you want, when you want, how you want without worrying about incurring the wrath of a social media ad algorithm. <\/p>\n

2. Email is 100% Trackable <\/strong><\/p>\n

Although Facebook, Instagram, and YouTube all offer some<\/em> modicum of tracking and analytics, they barely scratch the surface of providing you with what you need <\/em>to know to execute campaigns with the highest degrees of efficiency. <\/p>\n

With email, you can track everything. Even the most rudimentary email solutions will show you exactly how many opens, clicks, and conversions every single message generates. <\/p>\n

You can pinpoint with laser like accuracy exactly what elements of your copy and creative resonate with your audience members and which ones don\u2019t. <\/p>\n

Which allows for\u2026 <\/p>\n

3. Email Marketing Allows for Robust Testing <\/strong><\/p>\n

Unlike other platforms, email marketing allows you to conduct robust testing to determine exactly <\/em>what your audience wants. <\/p>\n

From split testing the subject line of your email to the stories that you tell to the exact verbiage of your call to action, you can do all<\/em> of this inside of one campaign and set up your ESP (email service provider) to automatically review the test results and send out the winning email to your entire list after a few hours. <\/p>\n

You can easily and effectively maximize each message you send and ensure that the brunt of your list receives only<\/em> the highest converting copy and subject lines. <\/p>\n

To conduct these types of split tests with Facebook, you would need thousands of dollars and at least 1-2 weeks of consistent data. <\/p>\n

With email, you need $0 and about three hours. <\/p>\n

Building Your Email List for Fun and (Lots of) Profit <\/strong><\/h2>\n

At this point, you might be thinking to yourself, \u201cOk, this sounds great\u2026I\u2019m sold on email as an effective marketing channel, BUT I don\u2019t have a big list\u2026what am I supposed to do?\u201d <\/p>\n

Don\u2019t worry, we\u2019ve got you covered. <\/p>\n

Here\u2019s how to get started building your list, step-by-step. <\/p>\n

1. Create Your Lead Magnet <\/strong><\/p>\n

Before you even think about running paid traffic, posting in Facebook groups, writing on Quora, or publishing guest posts, you need one thing. <\/p>\n

A free piece of content that gives readers a reason<\/em> to share their email with you. <\/p>\n

This lead magnet or \u201cethical bribe\u201d gives new leads a taste of the value you have to offer and the expertise you can share.<\/p>\n

Although many online marketers offer long-winded 40+ page eBooks or 2-hour video courses, I encourage you to keep this simple. <\/p>\n

When someone makes the transition from an audience member to a lead, they are not yet engaged enough with your brand or personality to invest serious time into whatever solution you\u2019re offering. <\/p>\n

They want something quick and elegant that will help them get results FAST. <\/p>\n

For example, at Early to Rise, we acquire leads by promoting Craig\u2019s free \u201c90-Day Reality Maker Blueprint\u201d (which you can get here<\/a>). <\/p>\n

This one-page lead magnet has no bells or whistles. But, if implemented, it gives our new subscribers a simple and actionable strategy to reverse engineer and achieve<\/em> their biggest goals in 12-weeks or less. <\/p>\n

For your business, you might create a checklist, an audit, a \u201cquick start guide\u201d or short video series (less than 15 minutes total) that they can consume fast and implement faster. <\/p>\n

Take a look at your top performing Facebook\/Instagram posts and\/or articles from the past 12-months to get an idea for what your audience wants. <\/p>\n

Create 2-3 lead magnets (again these should take you less than 2 hours to create and should take your audience less than 20-minutes to consume) and then get ready for step two. <\/p>\n

2. Split Test Your Lead Magnets on Social Media <\/strong><\/p>\n

Once you have your lead magnets created, it\u2019s time to run a low-budget Facebook advertising campaign to determine which one your target audience desires most. <\/p>\n

Start small with a daily ad spend of less than $25\/lead magnet. Run your ads for at least two weeks and then review the data to determine which lead magnet you will use moving forward. <\/p>\n

3. Run Paid Traffic to Your New Lead Magnets<\/strong><\/p>\n

Once you\u2019ve identified the winning lead magnet, the next step is to setup another Facebook or Instagram ad campaign promoting the lead magnet to cold traffic. <\/p>\n

For this campaign, you\u2019ll want to set up 2-3 split test with different copy and creative to ensure that you\u2019re maximizing your ad spend and generating the biggest bang for your buck. <\/p>\n

To execute this strategy effectively, you\u2019ll need to take the time to know your numbers. <\/em><\/p>\n

Specifically, you should identify the: <\/p>\n