{"id":5203,"date":"2023-12-01T08:13:32","date_gmt":"2023-12-01T12:13:32","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/when-the-committee-decides-seths-blog\/"},"modified":"2023-12-01T08:13:32","modified_gmt":"2023-12-01T12:13:32","slug":"when-the-committee-decides-seths-blog","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/when-the-committee-decides-seths-blog\/","title":{"rendered":"When the committee decides | Seth’s Blog"},"content":{"rendered":"

\"Profit<\/a>
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They\u2019re almost always conservative. Whether it\u2019s a governmental body, the strategy group at a big company or the membership panel at the local country club, we can learn a lot by seeing what they approve and when they stall.<\/p>\n

Of course, each of us know a lot about our offering, the change we seek to make and why it\u2019s better. It\u2019s easy to believe that, \u201cIf I were you I\u2019d pick this obvious, rational choice\u2026\u201d and pitch accordingly.<\/p>\n

But they\u2019re not you. They\u2019re the committee. And the committee almost never makes what outsiders might say is the \u2018right\u2019 decision, instead they choose what\u2019s right for them, now.<\/p>\n

And that is usually a combination of:<\/p>\n

Persistence<\/strong>. A new idea is almost never embraced right away. It might take years. It\u2019s easier to wait to see who will be there tomorrow than to grab what\u2019s here today.<\/p>\n

Urgency<\/strong>. Advance planning is clearly the smart move, but with fear, risk avoidance, and competing priorities, it\u2019s the urgent that is often put on the agenda.<\/p>\n

Affiliation<\/strong>. \u201cWhat will our peers say?\u201d is an unspoken but powerful force. Everyone else, or the appearance of everyone else has a huge impact.<\/p>\n

WIFM<\/strong>. Not a radio station, but the truth that each person choosing begins with concern about what\u2019s in it for them. It might be status, affiliation, avoidance of fear or a simple desire (or a complex one).<\/p>\n

Compromise<\/strong>. It\u2019s a committee, after all. Group acceptance of a small benefit might be seen as better than a bigger benefit that\u2019s divisive.<\/p>\n

Status<\/strong>. There are the status roles within the committee (who suggested this, who will benefit the most from this) and the status roles the committee sees within the organization and across organizations. Moving up (or not falling behind) is at the forefront of many decisions.<\/p>\n

A better idea has little chance in the face of these forces.<\/p>\n

\n\t\t\t\tDecember 1, 2023<\/span>\n\t\t\t<\/p>\n<\/p><\/div>\n