{"id":5358,"date":"2023-12-13T09:25:29","date_gmt":"2023-12-13T13:25:29","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/valuable-contributions-seths-blog\/"},"modified":"2023-12-13T09:25:29","modified_gmt":"2023-12-13T13:25:29","slug":"valuable-contributions-seths-blog","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/valuable-contributions-seths-blog\/","title":{"rendered":"Valuable contributions | Seth’s Blog"},"content":{"rendered":"

\"Profit<\/a>
\n<\/p>\n

\n

We actually don\u2019t really know.<\/p>\n

Netflix just released their first-ever detailed analysis of how many hours of engagement the top 15,000+ most watched shows on the network received over a six month period. Here\u2019s the file<\/a>.<\/p>\n

Who won?<\/p>\n

That question is actually the lesson here. The fact is, most organizations are pretty clueless about where real value lies. We\u2019re all playing Moneyball<\/em>, all the time.<\/p>\n

The obvious answer: more hours watched = more value created is pretty easily dismissed. In fact, a lonely couch potato with no friends who watches for eighty hours a week is probably costing Netflix more than they\u2019re paying.<\/p>\n

A show that\u2019s popular but easily replaced by another show that could find the good luck to be popular is a shiny trap.<\/p>\n

Perhaps value is created by the creator of a show that is the one show that gets someone to keep paying their Netflix bill, even if they only watch an hour a week.<\/p>\n

Perhaps it\u2019s a show that a group finds worth talking about, so each hour of viewing translates into new customers for the network.<\/p>\n

Maybe it\u2019s a show that earns them a reputation as creator-friendly, so it brings them the next generation of story tellers.<\/p>\n

Or it might be the show that costs not very much to license from abroad, but generates plenty of impact for a difficult to reach portion of the audience\u2026<\/p>\n

At the local car rental place, the most valuable employee might be the one who made sure, at the last moment, that the car didn\u2019t smell like cigarettes, or found a defect that might have led to a breakdown. It\u2019s easy to show that saving a good customer is worth far more than pushing for a fancy ad that only attracts some bargain-seeking short-term customers.<\/p>\n

Whether you\u2019re running a political campaign, a non-profit fundraiser or a network, it\u2019s almost certain that your team is confused about where the value really lies.<\/p>\n

\n\t\t\t\tDecember 13, 2023<\/span>\n\t\t\t<\/p>\n<\/p><\/div>\n