{"id":6301,"date":"2024-01-27T23:23:10","date_gmt":"2024-01-28T03:23:10","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/3-signs-you-fell-for-the-underpromise-and-overdeliver-myth\/"},"modified":"2024-01-27T23:23:10","modified_gmt":"2024-01-28T03:23:10","slug":"3-signs-you-fell-for-the-underpromise-and-overdeliver-myth","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/3-signs-you-fell-for-the-underpromise-and-overdeliver-myth\/","title":{"rendered":"3 Signs You Fell for the \u201cUnderpromise and Overdeliver\u201d Myth"},"content":{"rendered":"

\"Profit<\/a>
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Marketing and sales gurus, established coaches, and other business experts chant the same mantra:<\/p>\n

Overdeliver, overdeliver, overdeliver.<\/em><\/p>\n

You need to exceed expectations\u2014to overdeliver\u2014when you work with your clients.<\/p>\n

But for Ajit Nawalkha, the co-founder of Mindvalley Coach, he\u2019s not one to accept advice just because it\u2019s common or popular.<\/p>\n

It\u2019s good to evaluate and analyze everything you hear and read based on your personal experiences and observations. This way, you don\u2019t get caught up in short-lived trends or ideas that may harm more than help your business.<\/p>\n

Instead of wondering how to underpromise and overdeliver, take the cost of it into account first.<\/p>\n

Based on Ajit\u2019s own experiences working with countless coaches over hundreds of hours, here\u2019s what he advises\u2026<\/p>\n

What Does \u201cUnderpromise and Overdeliver\u201d Mean?<\/h2>\n

The phrase \u201cunderpromise and overdeliver\u201d basically means promising someone less but delivering more. It\u2019s the idea of setting modest expectations and then pleasantly surprising others by going above and beyond what you initially committed to.<\/p>\n

It\u2019s akin to saying, \u201cI\u2019ll do my best<\/em>,\u201d and then surpassing expectations by aiming for exceptional results.<\/p>\n

Overdelivering is great\u2014but only up to a point.<\/p>\n

If you don\u2019t do it right, you could end up creating massive problems that could destroy your entire coaching practice.\u00a0<\/p>\n

Here are three signs that tell you you\u2019re overdoing over-delivery\u2014and what you should do instead.<\/p>\n

3 Signs The \u201cUnderpromise and Overdeliver\u201d Mantra Is Damaging Your Coaching Business<\/h2>\n

Sign 1: Time boundaries mean nothing to you<\/h3>\n

Your coaching sessions are powerful and results-driven. You don\u2019t end a coaching session until you\u2019ve answered every question that your clients ask.<\/p>\n

Even if it means going over the session time by 15, 20, 60 minutes, or more.<\/p>\n

Do you recognize yourself here? If you said yes, it\u2019s time to stop what you\u2019re doing and reevaluate what\u2019s really going on.<\/p>\n

So what are the risks of underpromising and overdelivering here?<\/p>\n

When you allow a coaching session to go way beyond the designated time, you\u2019re showing your client that you have no boundaries.<\/p>\n

Healthy boundaries are crucial if you want to build a successful, sustainable coaching practice<\/a>. Over-stretching yourself because of weak boundaries will cause you to feel overworked, overwhelmed, and under-appreciated.<\/p>\n

You\u2019re likely to feel deep resentment toward your clients, and you might even end up believing that coaching is not for you. Avoid this by protecting your boundaries as a coach from the start.<\/p>\n

If you don\u2019t know who is the person that you want to work with, you\u2019ll end up with a lot of clients who may be able to give you the fees, but will not give you the joy of coaching with them. \u2014 @ajitna <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Highlight what you will and will not do (no client calls after hours or on weekends, for example) in your client contract and when you first speak to your clients on a discovery call.\u00a0<\/p>\n

Doing this will create clarity and help you to uphold boundaries if your client steps over the line.<\/p>\n

Sign 2: You deliver amazing results but your prices are ridiculously low<\/h3>\n

Some coaches figure that if they overdeliver by charging less for top-notch services, clients will be impressed and keep coming back for more sessions. They hope that more clients will be attracted to their low price point, and this will create business success.<\/p>\n

Nothing could be further from the truth.<\/p>\n

Success is not measured by the quantity of clients that you work with but by the quality of the work you do.<\/p>\n

If you\u2019re spending just about every waking hour working with clients to make ends meet, then you\u2019re headed straight toward \u201cBurnout City<\/a>.\u201d If you\u2019re exhausted all the time, you will not be able to help your clients achieve the results<\/a> they\u2019re looking for, which will damage your reputation as a coach.<\/p>\n

When you charge a ridiculously low price, you are also demonstrating to your clients that you don\u2019t value your own services, and this means they\u2019re likely to do the same.\u00a0<\/p>\n

When you undercharge, your clients will take you for granted, will be less inclined to work with the strategies, tips, and tools that you share with them, and may even be happy to skip sessions with no prior notice.<\/p>\n

This is not the kind of coaching practice that you want, and it\u2019s certainly not the message that you want to give your clients.\u00a0<\/p>\n

Evaluate your price points with care. Do a little background research on your competitors, and make sure you are pricing competitively and in line with the true value of your services.<\/p>\n

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