{"id":688,"date":"2023-01-10T03:32:09","date_gmt":"2023-01-10T07:32:09","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/12-things-ive-learned-from-running-impossible-for-12-years\/"},"modified":"2023-01-10T03:32:09","modified_gmt":"2023-01-10T07:32:09","slug":"12-things-ive-learned-from-running-impossible-for-12-years","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/12-things-ive-learned-from-running-impossible-for-12-years\/","title":{"rendered":"12 Things I\u2019ve Learned From Running IMPOSSIBLE \u00ae For 12 Years"},"content":{"rendered":"<p> <a href=\"https:\/\/hop.clickbank.net\/?affiliate=infohatch&amp;vendor=J1R2C\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10614 aligncenter\" src=\"http:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png\" alt=\"Profit Gen\" width=\"400\" height=\"217\" srcset=\"https:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png 400w, https:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px-300x163.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><br \/>\n<\/p>\n<div itemprop=\"text\">\n<p>I was meaning to write this last month, but life came up.<\/p>\n<p>Some point over the past 6 weeks, <a href=\"https:\/\/impossiblehq.com\">Impossible<\/a> turned 12. Wow!<\/p>\n<p>A lot has happened, from running my first triathlon, to an ultra marathon on every continent, to getting sued (twice), starting multiple businesses, <a href=\"https:\/\/impossiblehq.com\/best-shape-of-my-life-35\/\">getting in the best shape of my life<\/a>, and knocking a ton of stuff off my impossible list.<\/p>\n<p>My life changed dramatically when I spun up some bluehost servers to <a href=\"https:\/\/impossiblehq.com\/how-to-start-a-blog-guide\/\">start my blog<\/a> (while inconveniently deleting it multiple times due to me not knowing what the hell I was doing).<\/p>\n<p>I\u2019ve learned a lot over the years. Here\u2019s a few of the things that seem top of mind today.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"You_physical_limits_affects_your_mental_limits\"\/>You physical limits affects your mental limits<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>You can change your life by changing your body. In a world that talks mental health and says you can do a, there\u2019s a lot o people giving mental health advice behind a keyboard.<\/p>\n<p>Get out of your head and into your body.\u00a0<\/p>\n<p><a href=\"https:\/\/777.impossiblehq.com\">Run an ultra marathon<\/a>. Climb a mountain. <a href=\"https:\/\/impossiblehq.com\/cold-shower-therapy\">Jump in some ice.<\/a><\/p>\n<p>Conquering real, physical, tangible challenges changes your entire neural wiring.<\/p>\n<p>When do you conquer physical challenges, you realize you can do hard things. They change in ways you\u2019ll notice and ones you won\u2019t realize until later.<\/p>\n<p>But \u2013 either way \u2013 you\u2019ll never be the same.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"You_write_what_you_need_to_hear\"\/>You write what you need to hear<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>Sometimes people tell me \u201cI think that blog post was meant for me.\u201d I\u2019m glad they think that (and maybe it was), but I\u2019ve said before that one way to read the entire blog is a long, ongoing letter to myself \u2013 and that wouldn\u2019t be inaccurate.<\/p>\n<p>You write what you need to hear \u2013 or wish you would\u2019ve had someone tell you.<\/p>\n<p>When you see someone you admire teach something and then struggle with something \u2013 it doesn\u2019t mean they\u2019re a hypocrite (although they might be) \u2013 they may be just teaching the things that they need to hear.\u00a0<\/p>\n<p>This happens more with best-selling authors and personalities you read than you would actually believe. They need to hear the thing the thing they teach the most.<\/p>\n<p>Don\u2019t focus on the big goals. Focus on the next goal.<\/p>\n<p>Big goals can be exciting, but they can also be really, really scary. So much so that they scare most people off from even trying.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dont_focus_on_the_big_goals_Focus_on_whats_next\"\/>Don\u2019t focus on the big goals. Focus on what\u2019s next.<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>When I started with an indoor triathlon \u2013 I didn\u2019t know what would happen. <a href=\"https:\/\/777.impossiblehq.com\">Ultras weren\u2019t even in the picture<\/a>.<\/p>\n<p>When <a href=\"https:\/\/startablog.com\">I started my little blog <\/a>\u2013 I had no idea all the different things that it would grow into.<\/p>\n<p>So don\u2019t focus on the big things. Focus on what\u2019s in front of you and see how fast you can do it.\u00a0<\/p>\n<p>Speaking of which\u2026<\/p>\n<h2><span class=\"ez-toc-section\" id=\"You_literally_dont_know_what_youre_capable_of\"\/>You literally don\u2019t know what you\u2019re capable of<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>This is why bucket lists fail. You make a bucket list thinking from the perspective of the person you currently are.<\/p>\n<p>But if you do life right and you push at something on the edge of your limits \u2013 you will literally transform who you are and what your concept of possible is.<\/p>\n<p>You quite literally \u2013 early on \u2013 have zero concept idea what you\u2019re capable of. You don\u2019t even have a map of the terrain. You\u2019re just guessing on a blindfolded goal-version of battleship.\u00a0<\/p>\n<p>You don\u2019t know what you\u2019re capable of. So stop preemptively disqualifying yourself and just start doing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"You_can_make_your_own_things\"\/>You can make your own things<span class=\"ez-toc-section-end\"\/><\/h2>\n<blockquote class=\"wp-block-quote\">\n<p><strong>everything around you that you call life was made up by people that were no smarter than you<\/strong>. And you can change it-you can influence it, you can build your own things that other people can use<\/p>\n<\/blockquote>\n<p>This quote by Steve Jobs was one of the first things that made me think I could build my own things.\u00a0<\/p>\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\">\n<p>\n<iframe loading=\"lazy\" title=\"Steve Jobs Secrets of Life\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/kYfNvmF0Bqw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>The entire world around you was made up by people no smarter than you. So if they can do it \u2013 why can\u2019t you?<\/p>\n<p>You can make your own things. You can change things. You can make your own things. The people who made the stuff you\u2019re interacting with were no smarter than you.<\/p>\n<p>So what are you waiting for?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_all_takes_longer_than_you_want\"\/>It all takes longer than you want<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>Speaking of time.<\/p>\n<p>It all takes so long. So long.<\/p>\n<p>Learning to write takes forever. Finding your voice takes forever. SEO takes forever. Research takes forever. Supply chains take forever. Getting comfortable on video takes forever. Lawsuits take forever.<\/p>\n<p>If you want a quick win, go buy a lottery ticket.\u00a0<\/p>\n<p>I didn\u2019t realize that entrepreneurship is an endurance sport when I started my blog. I\u2019m 12 years in and still just getting started.<\/p>\n<p>But again \u2013 it all takes forever \u2013 so you might as well get started now.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Asking_for_help_is_a_cheat_code\"\/>Asking for help is a cheat code<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>I\u2019m terrible about this, but it\u2019s true.<\/p>\n<p>Getting a coach helped me change my body.<\/p>\n<p><a href=\"https:\/\/impossiblefitness.com\/articles\/the-best-gyms-in-austin\">Joining a gym<\/a> changed my fitness ceiling.<\/p>\n<p><a href=\"https:\/\/impossiblefitness.com\">Bringing on coaches helped change the programming we offer at Impossible Fitness.<\/a><\/p>\n<p>We\u2019ve gotten help <a href=\"https:\/\/impossible.co\">scaling our e-commerce business<\/a>, <a href=\"https:\/\/amazon.com\/impossible\">standing up our Amazon store<\/a>, and sourcing products.<\/p>\n<p>I\u2019m good at a lot of things and I like being good at them, but there just isn\u2019t enough time in the day to be the best at everything. It\u2019s so much easier to just ask questions, ask for for help and (the hard part) accept it when it\u2019s offered.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"You_dont_get_to_choose_all_your_impossible_challenges\"\/>You don\u2019t get to choose all your impossible challenges<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>It\u2019d be nice if I could just pick things off my <a href=\"https:\/\/impossiblehq.com\/impossible-list\">impossible list<\/a> and do them one by one. But the thing about doing hard things is that challenges you never even knew about will show up out of nowhere.<\/p>\n<p>Sometimes stuff comes up. You get an injury, you get sued (twice), someone has a health scare, a parent dies, a worldwide pandemic happens.<\/p>\n<p>You don\u2019t get to choose all your impossible challenges. Some will be thrust upon you. It\u2019s up to you on how you react.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_you_do_anything_is_how_you_do_everything\"\/>How you do anything is how you do everything<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>The best and worst thing about me is I\u2019m terrible at moderation. I used to try to fit into the \u201ceverything in moderation\u201d but f\u2014k that.<strong> I\u2019m not moderate. <\/strong>It\u2019s not going to happen. Maybe it will happen as I age into an old man. But not yet.<\/p>\n<p>The good news? This bleeds into everything.<\/p>\n<p>When I\u2019m crushing it in the gym \u2013 I\u2019m crushing it at work. When I\u2019m slacking off in other areas \u2013 it shows.<\/p>\n<p>It\u2019s hard to isolate parts of your life. It all bleeds together in the end. And your character is not built at the mountaintop, but in how you take every step.<\/p>\n<p>How you do anything is how you do everything. <em>So be careful how you do anything.<\/em> Your small actions have bigger consequences than they would seem.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Everything_is_hard_Pick_your_hard\"\/>Everything is hard. Pick your hard<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>My friend Taylor Pearson <a href=\"https:\/\/taylorpearson.me\/table-selection\/\">talks about table selection a lot<\/a>. Basically, in business \u2013 whatever you choose \u2013 you\u2019re going to have to work pretty hard to make it work<\/p>\n<blockquote class=\"wp-block-quote\">\n<p><em>It\u2019s the idea that the game you\u2019re playing (or the table you\u2019re sitting at) is often more important than how good you are at the game.<\/em><\/p>\n<\/blockquote>\n<p>This is a good life heuristic. If you\u2019re going to spend time doing anything well \u2013 it\u2019s going to take some effort. So you might as well make sure it\u2019s a game you want to play and have an opportunity to get a good return on.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p><em>It\u2019s true that most people spend way too much time on lower level thinking and tasks (playing the game) and not enough time and energy on the higher level ones like picking the right table.<\/em><\/p>\n<\/blockquote>\n<p>Everything in life is hard. Having a job is hard.\u00a0<\/p>\n<p>If you\u2019re going to spend time playing. You might as well get a good return.<\/p>\n<p>I cribbed this subheading from a quote you might have seen.<\/p>\n<p><em>\u201cMarriage is hard. Divorce is hard. Choose your hard. Obesity is hard. Being fit is hard. Choose your hard. Being in debt is hard. Being financially disciplined is hard. Choose your hard. Communication is hard. Not communicating is hard. Choose your hard. Life will never be easy. It will always be hard. But we can choose our hard. Pick wisely.\u201d<\/em><\/p>\n<p>Everything in life is hard. And especially if you do anything meaningful it\u2019s going to be hard.<\/p>\n<p><strong>Choose your hard.\u00a0<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"No_one_is_coming\"\/>No one is coming<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>If you\u2019re upset about your life. Bored with things. Dissatisfied, sad or angry. If it feels like the world Is out to get you \u2013 I have bad news.<\/p>\n<p><em>It might be.<\/em><\/p>\n<p>But don\u2019t worry I have more bad news.<\/p>\n<p><em>No one is coming to save you either.<\/em><\/p>\n<p>So you need to do whatever mental gymnastics you need to do to get your your head to be okay with and then realize the good news.<\/p>\n<p>No matter what \u2013 if anyone is going to change it \u2013 it\u2019s going to have to be you.<\/p>\n<p><em>So what are you going to do about it?<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Impossible_Isnt\"\/>Impossible. Isn\u2019t.<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>I\u2019ve written before \u2013 there are two ways most people think about IMPOSSIBLE \u2013 and they\u2019re both wrong.<\/p>\n<p>The first is they think that everything is impossible and they don\u2019t even try.<\/p>\n<p>The second is they think everything is possible \u2013 all you have to do is believe.<\/p>\n<p><strong>They\u2019re both wrong.<\/strong><\/p>\n<p><strong><em>Impossible isn\u2019t a statement. Impossible is a challenge.<\/em><\/strong><\/p>\n<p><em>IMPOSSIBLE is the correct orientation<\/em>. If you head towards things that seem impossible and are meaningful to you \u2013 you\u2019re headed in the right direction. It will be hard, challenging and maybe damn near impossible. But it will be meaningful and it will change you.<\/p>\n<p>If you\u2019re still waiting on doing something impossible, try it \u2013 it\u2019s worth it.<\/p>\n<p>12 years in the bank. Here\u2019s to 12 more. <em>We\u2019re just getting started.<\/em><\/p>\n<p><!--<rdf:RDF xmlns:rdf=\"http:\/\/www.w3.org\/1999\/02\/22-rdf-syntax-ns#\"\n\t\t\txmlns:dc=\"http:\/\/purl.org\/dc\/elements\/1.1\/\"\n\t\t\txmlns:trackback=\"http:\/\/madskills.com\/public\/xml\/rss\/module\/trackback\/\">\n\t\t<rdf:Description rdf:about=\"https:\/\/impossiblehq.com\/12-years\/\"\n    dc:identifier=\"https:\/\/impossiblehq.com\/12-years\/\"\n    dc:title=\"12 Things I&rsquo;ve Learned From Running IMPOSSIBLE &reg; For 12 Years\"\n    trackback:ping=\"https:\/\/impossiblehq.com\/12-years\/trackback\/\" \/>\n<\/rdf:RDF>-->\n<\/div>\n<p><script type=\"rocketlazyloadscript\">\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s)}(window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n  fbq('init', '239581073390542');\n  fbq('track', 'PageView');\n<\/script><br \/>\n<br \/><a href=\"https:\/\/hop.clickbank.net\/?affiliate=infohatch&amp;vendor=J1R2C\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10614 aligncenter\" src=\"http:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png\" alt=\"Profit Gen\" width=\"400\" height=\"217\" srcset=\"https:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png 400w, https:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px-300x163.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was meaning to write this last month, but life came up. Some point over the past 6 weeks, Impossible turned 12. Wow! A lot [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motivation"],"_links":{"self":[{"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/posts\/688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/comments?post=688"}],"version-history":[{"count":0,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/posts\/688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/media\/520"}],"wp:attachment":[{"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/media?parent=688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/categories?post=688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/tags?post=688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}