{"id":7112,"date":"2024-04-08T15:23:40","date_gmt":"2024-04-08T19:23:40","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/why-every-company-needs-the-war-room\/"},"modified":"2024-04-08T15:23:40","modified_gmt":"2024-04-08T19:23:40","slug":"why-every-company-needs-the-war-room","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/why-every-company-needs-the-war-room\/","title":{"rendered":"Why Every Company Needs The War Room"},"content":{"rendered":"<p> <a href=\"https:\/\/hop.clickbank.net\/?affiliate=infohatch&amp;vendor=J1R2C\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10614 aligncenter\" src=\"http:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png\" alt=\"Profit Gen\" width=\"400\" height=\"217\" srcset=\"https:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png 400w, https:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px-300x163.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><br \/>\n<\/p>\n<div itemprop=\"text\">\n<p>A well-kept secret of successful companies comes down to having The War Room.<\/p>\n<p><span style=\"font-weight: 400;\">It was December, 2015. <\/span><\/p>\n<p>I was standing at the front of a small auditorium in Denver, watched from every angle by an intimate group of entrepreneurs. People had flown to Denver from as far away as Bangkok and London to be at this closed-door event.<\/p>\n<p>To make the hours of travel worthwhile, <strong>Former<\/strong> <strong>ETR Partner and CEO of Royalty Exchange\u00a0Matt Smith<\/strong> had given me permission to introduce the crowd to one of his most powerful, profit generating tools<\/p>\n<p><strong>It\u2019s called \u201cThe War Room,\u201d and has been responsible for hundreds of millions in profit across the organizations that use it<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">One of the four critical management rhythms that Matt picked up on during his journey to becoming an ultra successful entrepreneur (more on the other three another time), is that <strong>The War Room is the heartbeat of your organization\u2019s revenue.<\/strong><\/span><\/p>\n<p>This is because in just 30 minutes every day, The War Room:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Evolves your organization\u2019s marketing DNA by publicly identifying exactly WHAT is putting cash in the bank and should be scaled\u2026 as well as what has been a costly mistake that should never be repeated.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sharpens the focus and attention of every member of your team, leveraging their collective intelligence to identify new, hidden revenue opportunities that you can exploit immediately (<\/span><i><span style=\"font-weight: 400;\">this<\/span><\/i><span style=\"font-weight: 400;\"> is how multi-million dollar businesses are identifying new promotions, new revenue streams, and their low-hanging fruit).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aligns every single member of the team to take advantage of the identified opportunities, tasking every individual with a way to capitalize on it <\/span><i><span style=\"font-weight: 400;\">immediately\u2026 <\/span><\/i><span style=\"font-weight: 400;\">lifting your revenue within hours.<\/span><\/li>\n<\/ul>\n<p>Here\u2019s how it works:<\/p>\n<h2 style=\"text-align: center;\">Schedule The War Room as the first meeting every morning. Your entire sales and marketing team attends. Everyone involved is ruthlessly objective about their performance yesterday, so that they can be even better today.<\/h2>\n<p>All members show up on time, at the same time every morning. They come prepared with the answers to questions below already prepared (grab a pen and write these down to share with your staff).<\/p>\n<p>With all in attendance, and everyone prepared, each member of the team reports for their campaigns:<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How many sales were generated yesterday?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How much new recurring revenue was added yesterday?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What was the ad click through rate?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What was the sales page conversion rate?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What was the campaign conversion rate? (Ad:Buy %)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What was the customer acquisition cost?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What was the average order value?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What was the net profit per order?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is the biggest revenue opportunity available\u2026 and how can we exploit it today?<\/span><\/li>\n<\/ol>\n<p>When you ask these black and white questions, everybody deals with the reality of the situation. Everybody sees new revenue opportunities, identifies what\u2019s working, and eliminates what is losing money before it results in irreversible costs.<\/p>\n<p><em>If you\u2019ve read this far, and it sounds like a great idea, you\u2019re probably dreaming about implementing it in your own business.<\/em><\/p>\n<p>Before you can do this, you need to know that there might be some resistance from your staff.<\/p>\n<p>\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026<br \/><em>Recommended Link<\/em><br \/><a href=\"http:\/\/www.etruniversity.com\/?utm_ad=43844&amp;utm_placement=8&amp;utm_medium=7&amp;utm_campaign=The+War+Room\" target=\"_blank\" rel=\"noopener\"><strong>A Formula For Financial Freedom<\/strong><\/a><br \/>ETR University isn\u2019t your average school. Turn\u00a0your expertise into best-selling products and profitable concepts with proven coaching and courses including:<\/p>\n<p><strong>Internet Marketing 101<\/strong><br \/><strong> Traffic &amp; Conversion<\/strong><br \/><strong> CEO &amp; Leadership Tools<\/strong><br \/><strong> Money Making Blueprint<\/strong><br \/><strong>And Much More\u2026<\/strong><\/p>\n<p><a href=\"http:\/\/www.etruniversity.com\/?utm_ad=43844&amp;utm_placement=8&amp;utm_medium=7&amp;utm_campaign=The+War+Room\" target=\"_blank\" rel=\"noopener\">Read\u00a0the testimonials and try for yourself.<\/a><br \/>\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026<\/p>\n<p><span style=\"font-weight: 400;\">The knowledge that a heavy dose of reality is coming can be uncomfortable. Some employees might argue against yet another meeting. And as a result of this discomfort, you might even start second-guessing yourself about whether The War Room is <\/span><strong><i>that <\/i><\/strong><span style=\"font-weight: 400;\">critical.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Should you <\/span><strong><i>really<\/i><\/strong><span style=\"font-weight: 400;\"> need to copy what nine figure businesses like <strong>Stansberry &amp; Associates<\/strong> do if it makes your employees unhappy?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is it worth risking your employee happiness, even if Matt has used it as one of his four key management rhythms with <\/span><strong><i>every<\/i><\/strong><span style=\"font-weight: 400;\"> business he\u2019s grown?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And do you <\/span><strong><i>really<\/i><\/strong><span style=\"font-weight: 400;\"> need another meeting\u2026 especially because they don\u2019t make people happy?<\/span><\/p>\n<p>The answer to all of the above is\u2026 YES.<\/p>\n<p>No. Your objective is generating profits through effective employees. And the uncomfortable truth is that if your business isn\u2019t profitable, all the candy walls, indoor swimming pools, and Friday night drinks in the world can\u2019t save it.<\/p>\n<p><strong>Again: your mission is to get results through other people. To do that, you must manage other people\u2019s performance.<\/strong><\/p>\n<p>And when it comes to managing other people\u2019s performance, there\u2019s no more profitable way than The War Room.<\/p>\n<p>Go and run your first one now,<\/p>\n<p><span style=\"font-weight: 400;\">Craig <\/span><\/p>\n<p>P.S. Don\u2019t just close this email and let the idea of The War Room waste in your inbox. That would be a waste of your time and talent.<\/p>\n<p>You see, the War Room was developed by the <strong>Ferber brothers<\/strong> at <strong>Advertising.com<\/strong>. The success of Advertising.com, thanks in no small part to the performance generated by their 30-minute daily War Room, resulted in a $435 million acquisition by AOL Time Warner.\u00a0<span style=\"font-weight: 400;\">Since this acquisition, former employees of Advertising.com have gone on to build more multi-million dollar businesses using the exact same process. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let their example guide you. Run The War Room today in your business. <\/span><\/p>\n<p><b>Then hit reply and let us know what you discovered.<\/b><\/p>\n<div id=\"author-bio-box\" style=\"background: #f8f8f8; border-top: 2px none #cccccc; border-bottom: 2px none #cccccc; color: #333333\">\n<h3><a style=\"color: #555555;\" href=\"https:\/\/www.earlytorise.com\/author\/craig-ballantyne\/\" title=\"All posts by Craig Ballantyne\" rel=\"author\">Craig Ballantyne<\/a><\/h3>\n<div class=\"bio-gravatar\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.earlytorise.com\/wp-content\/uploads\/userphoto\/14.thumbnail.png\" alt=\"Craig Ballantyne\" width=\"94\" height=\"100\" class=\"photo\"\/><\/div>\n<p><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.youtube.com\/@Realcraigballantyne\" class=\"bio-icon bio-icon-youtube\"><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.instagram.com\/realcraigballantyne\/\" class=\"bio-icon bio-icon-instagram\"><\/p>\n<p class=\"bio-description\">If you want to double your income, work less, and become the ambitious millionaire you&#8217;ve always wanted to be&#8230; Craig Ballantyne is the coach who will help you do it. With more than 20-years of experience as an entrepreneur and five 7-figure businesses under his belt, he specializes in helping &#8220;struckling&#8221; entrepreneurs get out of the mud and build the business of their dreams. To see if you qualify for Craig&#8217;s &#8220;Millionaire Coaching Program&#8221; send an email to support@earlytorise.com with the subject line &#8220;Millionaire&#8221;.<\/p>\n<\/div><\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><a href=\"https:\/\/hop.clickbank.net\/?affiliate=infohatch&amp;vendor=J1R2C\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10614 aligncenter\" src=\"http:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png\" alt=\"Profit Gen\" width=\"400\" height=\"217\" srcset=\"https:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png 400w, https:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px-300x163.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A well-kept secret of successful companies comes down to having The War Room. It was December, 2015. I was standing at the front of a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-7112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth"],"_links":{"self":[{"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/posts\/7112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/comments?post=7112"}],"version-history":[{"count":0,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/posts\/7112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/media\/7113"}],"wp:attachment":[{"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/media?parent=7112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/categories?post=7112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/tags?post=7112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}