{"id":7143,"date":"2024-04-11T14:17:16","date_gmt":"2024-04-11T18:17:16","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/why-tell-the-others-seths-blog\/"},"modified":"2024-04-11T14:17:16","modified_gmt":"2024-04-11T18:17:16","slug":"why-tell-the-others-seths-blog","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/why-tell-the-others-seths-blog\/","title":{"rendered":"Why tell the others? | Seth’s Blog"},"content":{"rendered":"

\"Profit<\/a>
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Every internet success works because the network effect kicked in.<\/p>\n

There\u2019s no other way for an idea to reliably and economically reach a big enough audience to be sustained. That\u2019s why Super Bowl ads make so little sense in 2024.<\/p>\n

Ideas that spread win.<\/em><\/p>\n

I wrote a bestseller about this 20 years ago, and I still take the insight to heart.\u00a0<\/p>\n

One challenge with fundraising is that it\u2019s awkward to share. Perhaps your friend isn\u2019t ready to donate, or isn\u2019t interested in the non profit\u2026 It simply doesn\u2019t feel as easy or as fun as sharing a silly video or meme.<\/p>\n

Also, if you\u2019re in an auction, you probably don\u2019t want to share it with others, because they might outbid you.<\/p>\n

That\u2019s where the second innovation of GOODBIDS<\/a> comes in.<\/p>\n

Every registered user gets a unique referral link. If you share that link and someone bids, you get a free bid. In any auction you like.<\/p>\n

The free bid can be for any amount. And if you get the reward with that free bid, it costs you nothing (and it doesn\u2019t cost the charity anything either).<\/p>\n

Here\u2019s a simple example:<\/p>\n

Today, we\u2019re launching three cool auctions:<\/p>\n

1-on-1 office or Zoom meeting with Nicole Walters<\/a> (to benefit WalkGoodLA<\/a>)<\/p>\n

Priceless guitar signed by Bob Weir<\/a> (for the Grateful Guitars Foundation<\/a>)<\/p>\n

Autographed jersey from Christian McCaffrey<\/a> who played in this year\u2019s Super Bowl (for the Million Meal Project<\/a>)<\/p>\n

A deadhead cares a lot about this guitar. A business owner would walk across hot coals to spend time with bestselling author Nicole Walters<\/a>. And unlike the commercials, jerseys are actually worth something to fans.<\/p>\n

These are worth sharing.<\/p>\n

If you tell your friends about one of these auctions, post on Reddit or share on social media, and someone bids any amount, even $10, your special link will get a free bid added to your account.<\/p>\n

You can use that free bid to participate in the Apple Watch auction<\/a> at $350 or $550.<\/p>\n

It works because the free bids simply ratchet the auction forward. If you get outbid, the new donor just put in $360. If you don\u2019t, it\u2019s still raising as much as it would have if you hadn\u2019t used your free bid.<\/p>\n

I\u2019m imagining that some folks will bid early in auctions because they want to support the charity and the work they\u2019re doing, or because they\u2019d like to be part of something. And it\u2019s likely that many people will eagerly spread the idea of GOODBIDS to support a charity they care about. Or because the reward is really cool and worth talking about. Or because they\u2019d like to earn an account filled with free bids.<\/p>\n

Now it gets fascinating. And fun.<\/p>\n

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