{"id":7296,"date":"2024-04-25T14:43:23","date_gmt":"2024-04-25T18:43:23","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/bottom-of-the-funnel-seths-blog\/"},"modified":"2024-04-25T14:43:23","modified_gmt":"2024-04-25T18:43:23","slug":"bottom-of-the-funnel-seths-blog","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/bottom-of-the-funnel-seths-blog\/","title":{"rendered":"Bottom of the funnel | Seth’s Blog"},"content":{"rendered":"

\"Profit<\/a>
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It\u2019s easy to get focused on the public-facing mouth of the funnel.<\/p>\n

More followers.<\/p>\n

More impressions.<\/p>\n

More buzz, hype, promotion. Get the word out.<\/p>\n

Just about all the time people who call themselves \u201cmarketers\u201d spend is on this. Don\u2019t worry about what happens later, just pour more attention into the top.<\/p>\n

But the math is simple:<\/p>\n

Most of the people at the top leave long before they engage, buy or spread the word.<\/p>\n

Which means that doubling your conversion is exactly the same as doubling the number of people who are aware of you.<\/p>\n

It means that by the time you get to 20 people (out of 1,000) who are ready to become committed fans, each of these people is worth fifty times as much effort as you\u2019d put into getting one new stranger to be aware of what you do.<\/p>\n

Don\u2019t send a poorly-written mail merge to your best prospects. Send them a handwritten note.<\/p>\n

It\u2019s not the bottom of the funnel. It\u2019s the foundation for your future.<\/p>\n

\n\t\t\t\tApril 25, 2024<\/span>\n\t\t\t<\/p>\n<\/p><\/div>\n