{"id":7804,"date":"2024-06-11T06:19:39","date_gmt":"2024-06-11T10:19:39","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/become-by-frank-sonnenberg\/"},"modified":"2024-06-11T06:19:39","modified_gmt":"2024-06-11T10:19:39","slug":"become-by-frank-sonnenberg","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/become-by-frank-sonnenberg\/","title":{"rendered":"BECOME \u2014 by Frank Sonnenberg"},"content":{"rendered":"<p> <a href=\"https:\/\/hop.clickbank.net\/?affiliate=infohatch&amp;vendor=J1R2C\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10614 aligncenter\" src=\"http:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png\" alt=\"Profit Gen\" width=\"400\" height=\"217\" srcset=\"https:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png 400w, https:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px-300x163.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><br \/>\n<\/p>\n<div>\n<p><em>BECOME: Unleash the Power of Moral Character and Be Proud of the Life You Choose<\/em><\/p>\n<p>People care so much about their popularity, their appearance, and their status. They care about what people think, whether others approve, and how they measure up. What\u2019s more, people buy things to appear successful and even lower their personal standards to gain acceptance. But how are you viewed by the person you spend the most amount of time with \u2014 yourself?<\/p>\n<p>When you have strong moral character, you take pride in yourself rather than seeking approval and validation from others; you think for yourself rather than yielding to peer pressure; and you remain true to your values rather than blowing in the wind. In other words, instead of trying to <em>look<\/em> good, you<em> are<\/em> good.<\/p>\n<ul>\n<li>Are you a good person?<\/li>\n<li>Are you proud of the way that you live your life?<\/li>\n<li>Would you want to be friends with yourself?<\/li>\n<li>Would you be happy if your kids followed in your footsteps?<\/li>\n<\/ul>\n<p>When you look back on your life, will you gauge success by the power that you attained and the wealth that you accumulated? Or will you measure the degree to which your life was rich in character and purpose? Will it matter that you led an honorable existence, made a difference in people\u2019s lives, and left the world a better place for your children?<\/p>\n<p>Be a role model who leads by example every day. Be the person who lives with honor and integrity, commands everyone\u2019s respect, and makes decisions based on what\u2019s right rather than what\u2019s convenient. It won\u2019t always be popular. It won\u2019t always be easy, but you can take great pride knowing that you\u2019re setting the standard for excellence.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/amzn.to\/4ek9VuO\" target=\"_blank\" rel=\"noopener\"><em>BECOME<\/em>: <em>Unleash the Power of Moral Character and Be Proud of the Life You Choose<\/em><\/a><\/p>\n<p>It\u2019s a life in which you hope for the best, try your best, and bring out the best in others. It\u2019s a life in which you reach for the stars and extend your hand to help others in need. But most of all, it\u2019s a life in which you earn the trust, respect, and admiration of people, not because you try hard to please them, but because of who you are. It\u2019s your life. Your journey. Live each day in such a way that you earn the respect of others \u2014 and yourself.<\/p>\n<p><a href=\"https:\/\/www.franksonnenbergonline.com\/wp-content\/uploads\/2024\/06\/Become-Cover-6x9-72-stroke.jpg\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-10875 alignleft\" src=\"https:\/\/www.franksonnenbergonline.com\/wp-content\/uploads\/2024\/06\/Become-Cover-6x9-72-stroke-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.franksonnenbergonline.com\/wp-content\/uploads\/2024\/06\/Become-Cover-6x9-72-stroke-200x300.jpg 200w, https:\/\/www.franksonnenbergonline.com\/wp-content\/uploads\/2024\/06\/Become-Cover-6x9-72-stroke.jpg 432w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload size-medium wp-image-10875 alignleft\" src=\"https:\/\/www.franksonnenbergonline.com\/wp-content\/uploads\/2024\/06\/Become-Cover-6x9-72-stroke-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.franksonnenbergonline.com\/wp-content\/uploads\/2024\/06\/Become-Cover-6x9-72-stroke-200x300.jpg 200w, https:\/\/www.franksonnenbergonline.com\/wp-content\/uploads\/2024\/06\/Become-Cover-6x9-72-stroke.jpg 432w\" data-sizes=\"(max-width: 200px) 100vw, 200px\"\/><\/a><\/p>\n<p>Buy this book and get started today! <a href=\"https:\/\/amzn.to\/4ek9VuO\" target=\"_blank\" rel=\"noopener\">Click here<\/a><\/p>\n<h3>Praise for <em>BECOME:<\/em><\/h3>\n<p>\u201c<em>BECOME<\/em>, by Frank Sonnenberg, encompasses all that is good and honorable in this world. These inspiring pages hold the elusive elixir we all search for in life\u2026the key to lasting happiness and primary greatness. A tremendously fruitful read!\u201d<\/p>\n<p style=\"padding-left: 40px;\"><strong><span style=\"color: #ff6600;\"><span style=\"color: #000000;\">\u2014<\/span> Stephen M. R. Covey<\/span><br \/><\/strong><em>The New York Times<\/em>\u00a0and #1\u00a0<em>Wall Street Journal<\/em>\u00a0bestselling author of\u00a0<em>The Speed of Trust<\/em>\u00a0and\u00a0<em>Trust &amp; Inspire<\/em><\/p>\n<p>\u201cBuilt on a bedrock of integrity, character, and conscience, <em>BECOME<\/em> empowers you to lead a more centered life. It will make your life \u2014 and the lives of those around you \u2014 better. Bravo!\u201d<\/p>\n<p><strong><span style=\"color: #ff6600;\"><span style=\"color: #000000;\">\u2014<\/span> John Baldoni<br \/><\/span><\/strong>Member of Marshall Goldsmith\u2019s 100 Coaches and author of 16 books on leadership including the Grace Trilogy<\/p>\n<p>\u201cI love this book! It offers a treasure trove of ideas, examples, wisdom, and commonsense stories and principles. Anyone seeking to live a better life \u2014 to be a better human \u2014 should read it.\u201d<\/p>\n<p style=\"padding-left: 40px;\"><strong><span style=\"color: #ff6600;\"><span style=\"color: #000000;\">\u2014<\/span> Annette Franz<\/span><br \/><\/strong>Founder and CEO, CX Journey Inc., and member of the <em>Forbes<\/em> Coaches Council<\/p>\n<p>\u201cMoral character is at the heart of everything we do, everything we create, and everything we leave to future\u00a0generations.\u00a0<em>BECOME<\/em> belongs in every\u00a0boardroom \u2014 and living room \u2014 in the country.\u201d<\/p>\n<p style=\"padding-left: 40px;\"><strong><span style=\"color: #ff6600;\"><span style=\"color: #000000;\">\u2014<\/span> Thomas A. Capone<\/span><br \/><\/strong>CEO, North American Distance Learning Association<\/p>\n<p>\u201c<em>BECOME<\/em> is an incredibly important book. Frank Sonnenberg reveals how moral character puts you on the winning side of life. Brilliant!\u201d<\/p>\n<p style=\"padding-left: 40px;\"><strong><span style=\"color: #ff6600;\"><span style=\"color: #000000;\">\u2014<\/span> <\/span><span style=\"color: #ff6600;\">Dr. Oleg Konovalov<\/span><\/strong><br \/>Called \u201cthe da Vinci of Visionary Leadership,\u201d and one of the top global leadership experts<\/p>\n<p>\u201cFrank Sonnenberg\u2019s <em>BECOME<\/em> brilliantly merges wisdom with actionable insights, guiding readers toward personal excellence and integrity. It presents a compelling invitation to lead a purposeful life and to make a meaningful impact.\u201d<\/p>\n<p style=\"padding-left: 40px;\"><strong><span style=\"color: #ff6600;\"><span style=\"color: #000000;\">\u2014<\/span> Skip Prichard<\/span><br \/><\/strong>CEO, OCLC, Inc., and <em>Wall Street Journal<\/em> bestselling author of <em>The Book of Mistakes: 9 Secrets to Creating a Successful Future<\/em><\/p>\n<p>\u201c<em>BECOME<\/em> challenged me to reflect on my life and renewed my vigor to become the person I truly admire. Frank Sonnenberg\u2019s writing exudes passion, clarity, and unfiltered honesty that\u2019s downright exhilarating!\u201d<\/p>\n<p style=\"padding-left: 40px;\"><strong><span style=\"color: #ff6600;\"><span style=\"color: #000000;\">\u2014<\/span> Dan Rockwell<\/span><br \/><\/strong>\u201cTop 50 Leadership and Management Experts\u201d \u2014 Inc.com and coauthor of <em>The Vagrant: The Inner Journey of Leadership<\/em><\/p>\n<p>\u201cI am deeply grateful for the valuable life lessons my parents shared with me. If you\u2019re looking for a resource to inspire and shape your children\u2019s moral character, I wholeheartedly recommend this book.\u201d<\/p>\n<p style=\"padding-left: 40px;\"><strong><span style=\"color: #ff6600;\"><span style=\"color: #000000;\">\u2014<\/span> Dr. Alexandra R. Lajoux<\/span><br \/><\/strong>Chief Knowledge Officer Emeritus, National Association of Corporate Directors (NACD)<\/p>\n<p>\u201c<em>BECOME<\/em> is a must-read for those aspiring to lead a life marked by honor, integrity, and a desire to create a positive impact on the world. It reveals the connection between strong character, improved relationships, and genuine achievements.\u201d<\/p>\n<p style=\"padding-left: 40px;\"><strong><span style=\"color: #ff6600;\"><span style=\"color: #000000;\">\u2014<\/span> John Spence<\/span><br \/><\/strong>One of the top business and leadership experts in the world<\/p>\n<p><strong>Buy\u00a0<em>BECOME <\/em>today! <\/strong><a href=\"https:\/\/amzn.to\/4ek9VuO\" target=\"_blank\" rel=\"noopener\"><strong>Paperback <\/strong><\/a><strong>\u2014 <\/strong><a href=\"https:\/\/www.amazon.com\/dp\/B0D2VB6RQ2\" target=\"_blank\" rel=\"noopener\"><strong>Kindle <\/strong><\/a><strong>\u2014 <\/strong><a href=\"https:\/\/amzn.to\/3x5oa5W\" target=\"_blank\" rel=\"noopener\"><strong>Hardcover<\/strong><\/a> <strong>\u2014 <\/strong><a href=\"https:\/\/amzn.to\/457Zp5z\" target=\"_blank\" rel=\"noopener\"><strong>Audiobook<\/strong><\/a><\/p>\n<p><strong>Other Titles from Frank Sonnenberg<\/strong>:<br \/><a href=\"https:\/\/www.amazon.com\/dp\/B0C6VZ65HY\/\" target=\"_blank\" rel=\"noopener\">Leadership by Example: Be a Role Model Who Inspires Greatness in Others<\/a><br \/><a href=\"https:\/\/www.amazon.com\/Path-Meaningful-Life-Frank-Sonnenberg\/dp\/B0B3886893\/\" target=\"_blank\" rel=\"noopener\">The Path to a Meaningful Life<\/a><br \/><a href=\"https:\/\/www.amazon.com\/Listen-Your-Conscience-Thats-Have-ebook\/dp\/B08GCPTD36\/\" target=\"_blank\" rel=\"noopener\">Listen to Your Conscience. That\u2019s Why You Have One<\/a><br \/><a href=\"https:\/\/www.amazon.com\/Soul-Food-Change-Your-Thinking\/dp\/1726290506\/\" target=\"_blank\" rel=\"noopener\">Soul Food: Change Your Thinking, Change Your Life<\/a><br \/><a href=\"https:\/\/www.amazon.com\/BookSmart-Hundreds-real-world-lessons-happiness\/dp\/1535233389\" target=\"_blank\" rel=\"noopener\">BookSmart: Hundreds of Real-World Lessons for Success and Happiness<\/a><br \/><a href=\"https:\/\/www.amazon.com\/Follow-Your-Conscience-Difference-Others\/dp\/1502345137\/\" target=\"_blank\" rel=\"noopener\">Follow Your Conscience: Make a Difference in Your Life &amp; in the Lives of Others<\/a><br \/><a href=\"https:\/\/www.amazon.com\/Managing-Conscience-Performance-Integrity-Commitment\/dp\/1466461020\/\" target=\"_blank\" rel=\"noopener\">Managing with a Conscience: How to Improve Performance Through Integrity, Trust, and Commitment (2nd edition)<\/a><\/p>\n<p><span style=\"color: #808080;\">If you like this article, subscribe to our blog so that you don\u2019t miss a single post. Get future posts by <a href=\"https:\/\/www.franksonnenbergonline.com\/feed\" target=\"_blank\" rel=\"noopener noreferrer\">RSS<\/a> feed, <a href=\"https:\/\/www.franksonnenbergonline.com\/subscribe\/\" target=\"_blank\" rel=\"noopener noreferrer\">email<\/a> or <a href=\"https:\/\/www.facebook.com\/FrankSonnenbergOnline\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>. It\u2019s FREE. <\/span><\/p>\n<\/div>\n<p><a href=\"https:\/\/hop.clickbank.net\/?affiliate=infohatch&amp;vendor=J1R2C\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10614 aligncenter\" src=\"http:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png\" alt=\"Profit Gen\" width=\"400\" height=\"217\" srcset=\"https:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png 400w, https:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px-300x163.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BECOME: Unleash the Power of Moral Character and Be Proud of the Life You Choose People care so much about their popularity, their appearance, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-7804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-relationships"],"_links":{"self":[{"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/posts\/7804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/comments?post=7804"}],"version-history":[{"count":0,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/posts\/7804\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/media\/7805"}],"wp:attachment":[{"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/media?parent=7804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/categories?post=7804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/tags?post=7804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}