{"id":8209,"date":"2024-07-20T17:00:09","date_gmt":"2024-07-20T21:00:09","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/the-new-reality-of-old-media\/"},"modified":"2024-07-20T17:00:09","modified_gmt":"2024-07-20T21:00:09","slug":"the-new-reality-of-old-media","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/the-new-reality-of-old-media\/","title":{"rendered":"The new reality of old media"},"content":{"rendered":"

\"Profit<\/a>
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Cable TV was a perfect storm. The number of channels that needed old movies and TV series to fill airtime almost exactly matched the number of worthwhile shows that were available.<\/p>\n

Which meant that A Wonderful Life, The Wizard of Oz, Seinfeld and MASH could be cornerstones of the culture for decades, not simply a few weeks or months.<\/p>\n

A fan could reasonably expect to see them all.<\/p>\n

Two things have changed for books, music and visual media:<\/p>\n

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  1. Shelf space and broadcast schedules disappeared. There\u2019s room for everything, all the time.<\/li>\n
  2. The cost of creating and publishing work in any of these media has dropped to zero. When anyone can make a video or a song, anyone will.<\/li>\n<\/ol>\n

    The long tail keeps getting longer. Which is fine, except it undermines our expectation that the culture has a center, that the people you\u2019re with have seen and read what you\u2019ve seen and read.<\/p>\n

    And it shifts the economics as well. Assets aren\u2019t worth what they used to be, and the focus of attention is erratic and unpredictable.<\/p>\n

    Better is elusive, more is not in short supply and it\u2019s even more of a guessing game than it used to be.<\/p>\n

    \n\t\t\t\tJuly 20, 2024<\/span>\n\t\t\t<\/p>\n<\/p><\/div>\n