{"id":8964,"date":"2024-10-03T18:35:21","date_gmt":"2024-10-03T22:35:21","guid":{"rendered":"https:\/\/parmaks.com\/Resources\/the-broomstick-objection-seths-blog\/"},"modified":"2024-10-03T18:35:21","modified_gmt":"2024-10-03T22:35:21","slug":"the-broomstick-objection-seths-blog","status":"publish","type":"post","link":"https:\/\/parmaks.com\/Resources\/the-broomstick-objection-seths-blog\/","title":{"rendered":"The broomstick objection | Seth&#8217;s Blog"},"content":{"rendered":"<p> <a href=\"https:\/\/hop.clickbank.net\/?affiliate=infohatch&amp;vendor=J1R2C\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10614 aligncenter\" src=\"http:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png\" alt=\"Profit Gen\" width=\"400\" height=\"217\" srcset=\"https:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png 400w, https:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px-300x163.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><br \/>\n<\/p>\n<div>\n<p>Every founder, leader, sales rep and person on a dating app has heard this.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"bring me the broomstick\" src=\"https:\/\/player.vimeo.com\/video\/913860492?dnt=1&amp;app_id=122963\" width=\"500\" height=\"367\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/p><figcaption class=\"wp-element-caption\">\u201cBring me the broomstick!\u201d<\/figcaption><\/figure>\n<p>Why did the Wizard ask Dorothy to bring him the broomstick of the Wicked Witch? It\u2019s not because he needed a broomstick.<\/p>\n<p>It\u2019s because he wanted Dorothy to go away. If you send someone away to get something ungettable, if you articulate a need that violates the rules of physics or possibility, then you\u2019ve said no without saying no.<\/p>\n<p>For his own concealed reasons, he wasn\u2019t sold. It\u2019s usually fear. Fear of the unknown, or fear of going first, or fear of being seen as a fraud. There are lots of reasons we don\u2019t want to fund a company, offer a job, go on a second date or buy something.<\/p>\n<p>But sharing the real objection is painful. It might expose us. We might have the objection \u2018overcome\u2019 and then we\u2019re on the hook.<\/p>\n<p>When we ask for a broomstick, we\u2019re sending the well-meaning person on a fruitless mission, hoping that they won\u2019t come back.<\/p>\n<p>When someone asks for a broomstick, the first thing to do is to find enough empathy to imagine why the person actually needs a broomstick. Because sometimes they do (and if that\u2019s the case, it\u2019s not a \u2018broomstick objection\u2019 and you should either find new people to call on or fix what you\u2019ve got).<\/p>\n<p>But if they don\u2019t need a broomstick, realize that the only thing you\u2019ve learned is that the person you\u2019re sitting with is afraid of something. For their sake, and yours, it pays to patiently and generously discover what it is.<\/p>\n<p class=\"byline\">\n\t\t\t\t<span class=\"date\">October 3, 2024<\/span>\n\t\t\t<\/p>\n<\/p><\/div>\n<p><script>\n\t\t\/\/ Delaying FB pixel script to load after 4 seconds to not affect on initial page load.\n\t\tsetTimeout( function () {\n\t\t\t!function ( f, b, e, v, n, t, s ) {\n\t\t\t\tif ( f.fbq ) {\n\t\t\t\t\treturn;\n\t\t\t\t}\n\t\t\t\tn = f.fbq = function () {\n\t\t\t\t\tn.callMethod ? n.callMethod.apply( n, arguments ) : n.queue.push( arguments )\n\t\t\t\t};\n\t\t\t\tif ( !f._fbq ) {\n\t\t\t\t\tf._fbq = n;\n\t\t\t\t}\n\t\t\t\tn.push = n;\n\t\t\t\tn.loaded = !0;\n\t\t\t\tn.version = '2.0';\n\t\t\t\tn.queue = [];\n\t\t\t\tt = b.createElement( e );\n\t\t\t\tt.async = !0;\n\t\t\t\tt.src = v;\n\t\t\t\ts = b.getElementsByTagName( e )[0];\n\t\t\t\ts.parentNode.insertBefore( t, s )\n\t\t\t}( window, document, 'script',\n\t\t\t\t'https:\/\/connect.facebook.net\/en_US\/fbevents.js' );\n\t\t\tfbq( 'init', '221651354884486' );\n\t\t\tfbq( 'track', 'PageView' );\n\t\t}, 4000 );\n\t<\/script><br \/>\n<br \/><a href=\"https:\/\/hop.clickbank.net\/?affiliate=infohatch&amp;vendor=J1R2C\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10614 aligncenter\" src=\"http:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png\" alt=\"Profit Gen\" width=\"400\" height=\"217\" srcset=\"https:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px.png 400w, https:\/\/parmaks.com\/Resources\/wp-content\/uploads\/2025\/05\/profit-gen400px-300x163.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every founder, leader, sales rep and person on a dating app has heard this. \u201cBring me the broomstick!\u201d Why did the Wizard ask Dorothy to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6485,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-8964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-purpose"],"_links":{"self":[{"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/posts\/8964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/comments?post=8964"}],"version-history":[{"count":0,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/posts\/8964\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/media\/6485"}],"wp:attachment":[{"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/media?parent=8964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/categories?post=8964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/parmaks.com\/Resources\/wp-json\/wp\/v2\/tags?post=8964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}