Motivation

Animated Banners and the Performance Math Nobody Wants to Do

[ad_1] Most performance teams I’ve worked with have, at some point, run the experiment: static control versus animated test, same audience, same placement, equal budget. Most of the time, the [...]

How to Respond to a Dry Text

We’ve all been there: you send a thoughtful, carefully crafted message to a friend, family member, or potential romantic interest, only to receive a one-word […]