Motivation

Animated Banners and the Performance Math Nobody Wants to Do

[ad_1] Most performance teams I’ve worked with have, at some point, run the experiment: static control versus animated test, same audience, same placement, equal budget. Most of the time, the [...]

Shields up | Seth’s Blog

Years and years ago, I helped the Weekly World News make a book. While their periodical was weekly, it certainly wasn’t news. They were just […]