Motivation

Animated Banners and the Performance Math Nobody Wants to Do

[ad_1] Most performance teams I’ve worked with have, at some point, run the experiment: static control versus animated test, same audience, same placement, equal budget. Most of the time, the [...]

stickK

Scientific American To take one notable example, on the commitment contract website stickK.com, users put down some money (say, $200) and state a goal they […]