Be the Best You Can Be
If you win an auction to get a click, you probably overpaid.
Every other bidder stopped bidding, that’s why you won.
Putting attention up for auction is a good business model—for the seller.
August 11, 2026
When Dante wrote of “the Love that moves the Sun and the other stars,” he was shining a sidewise gleam on the secret knowledge of […]
If wonder springs from the quality of attention we pay to things and joy springs from our capacity for presence with wonder, then the quality […]
“A self that goes on changing is a self that goes on living,” Virginia Woolf wrote. Nothing is more vital to the capacity for change […]
The newcomer introduces themselves to the community. The brand runs its first ad. The product’s packaging is encountered by a new customer. You rarely get […]
